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Married to the Brand

2005-11 Business & Economics
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Release : 2005-11
Genre : Business & Economics
Kind : eBook
Book Rating : 052/5 ( reviews)

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Book Synopsis Married to the Brand by : William J. McEwen

Download or read book Married to the Brand written by William J. McEwen. This book was released on 2005-11. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

Married to the Brand: Why Consumers Bond With Some Brands for Life

19??
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Release : 19??
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Married to the Brand: Why Consumers Bond With Some Brands for Life by :

Download or read book Married to the Brand: Why Consumers Bond With Some Brands for Life written by . This book was released on 19??. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Sports Management and Marketing

2011-08-08 Business & Economics
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Release : 2011-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 376/5 ( reviews)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne. This book was released on 2011-08-08. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

2020-02-21 Business & Economics
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Release : 2020-02-21
Genre : Business & Economics
Kind : eBook
Book Rating : 222/5 ( reviews)

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Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria

Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria. This book was released on 2020-02-21. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Brand Resilience

2011-05-10 Business & Economics
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Release : 2011-05-10
Genre : Business & Economics
Kind : eBook
Book Rating : 342/5 ( reviews)

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Book Synopsis Brand Resilience by : Jonathan R. Copulsky

Download or read book Brand Resilience written by Jonathan R. Copulsky. This book was released on 2011-05-10. Available in PDF, EPUB and Kindle. Book excerpt: As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier. Your competitor's ads trumpet their solution to the performance problems associated with your most recent product. A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans. Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

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