Share

Marketing Techniques for Financial Inclusion and Development

2018-06-01 Business & Economics
Download Marketing Techniques for Financial Inclusion and Development PDF Online Free

Author :
Release : 2018-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 369/5 ( reviews)

GET EBOOK


Book Synopsis Marketing Techniques for Financial Inclusion and Development by : Jain, Dhiraj

Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj. This book was released on 2018-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Marketing Financial Services

2010-02-17 Business & Economics
Download Marketing Financial Services PDF Online Free

Author :
Release : 2010-02-17
Genre : Business & Economics
Kind : eBook
Book Rating : 23X/5 ( reviews)

GET EBOOK


Book Synopsis Marketing Financial Services by : Mike Wright

Download or read book Marketing Financial Services written by Mike Wright. This book was released on 2010-02-17. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Financial Services Marketing

2013-07-18 Business & Economics
Download Financial Services Marketing PDF Online Free

Author :
Release : 2013-07-18
Genre : Business & Economics
Kind : eBook
Book Rating : 029/5 ( reviews)

GET EBOOK


Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew. This book was released on 2013-07-18. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Financial Services Marketing

2007-01-18 Business & Economics
Download Financial Services Marketing PDF Online Free

Author :
Release : 2007-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 051/5 ( reviews)

GET EBOOK


Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew. This book was released on 2007-01-18. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Financial Inclusion in Emerging Markets

2021-10-04 Business & Economics
Download Financial Inclusion in Emerging Markets PDF Online Free

Author :
Release : 2021-10-04
Genre : Business & Economics
Kind : eBook
Book Rating : 529/5 ( reviews)

GET EBOOK


Book Synopsis Financial Inclusion in Emerging Markets by : Ananda S.

Download or read book Financial Inclusion in Emerging Markets written by Ananda S.. This book was released on 2021-10-04. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses ideas for stakeholders to develop strategies to access and use financial products and services such as deposits, loans, and fund transfer mechanism, insurance, payment services, and intermediaries, distribution channels at economical prices in order to cater to the needs of the poor and underprivileged people. Financial inclusion ensures ease of access, availability, and usage of the financial products and services to all the sections of the society. The book will help in recognizing the role of financial inclusion as one of the main drivers in reducing income inequality and thus supporting sustainable economic growth of the countries, especially of an emerging economy. The book provides conceptual and practical ideas from the practitioners, best practices from the experts, and empirical views from the researchers on the best practices and how to mitigate the challenges and issues plaguing the development of the financial inclusion.

You may also like...