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Marketing in the Era of Accountability

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing in the Era of Accountability by : Les Binet

Download or read book Marketing in the Era of Accountability written by Les Binet. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketing investment.

The Long and the Short of It

2013 Marketing
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Release : 2013
Genre : Marketing
Kind : eBook
Book Rating : 348/5 ( reviews)

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Book Synopsis The Long and the Short of It by : Les Binet

Download or read book The Long and the Short of It written by Les Binet. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Accountability

2011-01-03 Business & Economics
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Release : 2011-01-03
Genre : Business & Economics
Kind : eBook
Book Rating : 35X/5 ( reviews)

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Book Synopsis Marketing Accountability by : Malcolm McDonald

Download or read book Marketing Accountability written by Malcolm McDonald. This book was released on 2011-01-03. Available in PDF, EPUB and Kindle. Book excerpt: No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Marketing Accountability by Malcolm McDonald and Peter Mouncey is a major breakthrough for marketing and essential reading for any marketing professional. Based on seven years' research into global best practice in marketing, it introduces a marketing metrics model that will help you to measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability. Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.

The Marketing Era

2004-06-01 Business & Economics
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Release : 2004-06-01
Genre : Business & Economics
Kind : eBook
Book Rating : 125/5 ( reviews)

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Book Synopsis The Marketing Era by : Kalman Applbaum

Download or read book The Marketing Era written by Kalman Applbaum. This book was released on 2004-06-01. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Effectiveness in Context

2018 Branding (Marketing)
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Release : 2018
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 454/5 ( reviews)

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Book Synopsis Effectiveness in Context by : Les Binet

Download or read book Effectiveness in Context written by Les Binet. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt:

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