1# Library to Find Best eBook for Read
Author : Kurt Rohner
Release : 2003
Genre :
Kind : eBook
Book Rating : 528/5 ( reviews)
Book Synopsis Marketing in The Cyber Age by : Kurt Rohner
Download or read book Marketing in The Cyber Age written by Kurt Rohner. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Divya Gupta Chowdhry
Release : 2020-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 286/5 ( reviews)
Book Synopsis The Evolution of Business in the Cyber Age by : Divya Gupta Chowdhry
Download or read book The Evolution of Business in the Cyber Age written by Divya Gupta Chowdhry. This book was released on 2020-01-06. Available in PDF, EPUB and Kindle. Book excerpt: This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection. The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated marketing communications, human resource workplace digitalization, the integration of the Internet of Things in the workplace, Big Data, and more. The technologies discussed aim to help businesses and entrepreneurs transform themselves to align with today’s modern digital climate. The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. Faculty and students, researchers, and industry professionals will find much of value in this volume.
Author : Milton Kotler
Release : 2020-08-26
Genre : Business & Economics
Kind : eBook
Book Rating : 991/5 ( reviews)
Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler. This book was released on 2020-08-26. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Author : Vanessa Fox
Release : 2012-03-20
Genre : Business & Economics
Kind : eBook
Book Rating : 00X/5 ( reviews)
Book Synopsis Marketing in the Age of Google, Revised and Updated by : Vanessa Fox
Download or read book Marketing in the Age of Google, Revised and Updated written by Vanessa Fox. This book was released on 2012-03-20. Available in PDF, EPUB and Kindle. Book excerpt: Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
Author : Vanessa Fox
Release : 2012-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 937/5 ( reviews)
Book Synopsis Marketing in the Age of Google, Revised and Updated by : Vanessa Fox
Download or read book Marketing in the Age of Google, Revised and Updated written by Vanessa Fox. This book was released on 2012-05-01. Available in PDF, EPUB and Kindle. Book excerpt: Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
