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Marketing in the 21st Century and Beyond

2012-11-12 Business & Economics
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Release : 2012-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 539/5 ( reviews)

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Book Synopsis Marketing in the 21st Century and Beyond by : Bruce D. Keillor

Download or read book Marketing in the 21st Century and Beyond written by Bruce D. Keillor. This book was released on 2012-11-12. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Marketing in the 21st Century and Beyond

2012-11-12 Business & Economics
Download Marketing in the 21st Century and Beyond PDF Online Free

Author :
Release : 2012-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing in the 21st Century and Beyond by : Bruce D. Keillor

Download or read book Marketing in the 21st Century and Beyond written by Bruce D. Keillor. This book was released on 2012-11-12. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.

Social Marketing in the 21st Century

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 349/5 ( reviews)

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Book Synopsis Social Marketing in the 21st Century by : Alan R. Andreasen

Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Global Market/Marketing Research in 21st Century and Beyond

2022-10-14 Business & Economics
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Release : 2022-10-14
Genre : Business & Economics
Kind : eBook
Book Rating : 973/5 ( reviews)

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Book Synopsis Global Market/Marketing Research in 21st Century and Beyond by : Dan Vivek Nathan Mba Msc B a Fcim (U K)

Download or read book Global Market/Marketing Research in 21st Century and Beyond written by Dan Vivek Nathan Mba Msc B a Fcim (U K). This book was released on 2022-10-14. Available in PDF, EPUB and Kindle. Book excerpt: From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK). "Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference" (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK). "This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy" (B. Taylor, member of The Chartered Institute of Marketing, UK).

Global Market/Marketing Research in 21st Century and Beyond

2020-12-11
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Release : 2020-12-11
Genre :
Kind : eBook
Book Rating : 195/5 ( reviews)

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Book Synopsis Global Market/Marketing Research in 21st Century and Beyond by : Dan Vivek Nathan

Download or read book Global Market/Marketing Research in 21st Century and Beyond written by Dan Vivek Nathan. This book was released on 2020-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Companies in global marketing need to gather information to onset which countries target segments offer the most appealing opportunities, and to determine how resources should be designated to utilize such potential in the light of the changing market trends. The goal of this book, Global market/marketing research in 21st century and beyond is to furnish an extremely compact presentation of the most useful global market/marketing research concepts organized into the essential of research practice. The other goal is to provide a road map of the global market/marketing research process. The guiding principle of this book is to discuss global market/marketing research in 21st century and beyond in the context of global digital economy.

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