Share

Marketing in Customer Technology Environments

2020-04-16 Business & Economics
Download Marketing in Customer Technology Environments PDF Online Free

Author :
Release : 2020-04-16
Genre : Business & Economics
Kind : eBook
Book Rating : 004/5 ( reviews)

GET EBOOK


Book Synopsis Marketing in Customer Technology Environments by : Devanathan Sudharshan

Download or read book Marketing in Customer Technology Environments written by Devanathan Sudharshan. This book was released on 2020-04-16. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

2019-11-15 Business & Economics
Download Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer PDF Online Free

Author :
Release : 2019-11-15
Genre : Business & Economics
Kind : eBook
Book Rating : 330/5 ( reviews)

GET EBOOK


Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh. This book was released on 2019-11-15. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Digital and Social Media Marketing

2019-11-11 Business & Economics
Download Digital and Social Media Marketing PDF Online Free

Author :
Release : 2019-11-11
Genre : Business & Economics
Kind : eBook
Book Rating : 745/5 ( reviews)

GET EBOOK


Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana. This book was released on 2019-11-11. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Smart Marketing With the Internet of Things

2018-07-20 Business & Economics
Download Smart Marketing With the Internet of Things PDF Online Free

Author :
Release : 2018-07-20
Genre : Business & Economics
Kind : eBook
Book Rating : 644/5 ( reviews)

GET EBOOK


Book Synopsis Smart Marketing With the Internet of Things by : Simões, Dora

Download or read book Smart Marketing With the Internet of Things written by Simões, Dora. This book was released on 2018-07-20. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Remote Service Technology Perception and its Impact on Customer-Provider Relationships

2011-10-01 Business & Economics
Download Remote Service Technology Perception and its Impact on Customer-Provider Relationships PDF Online Free

Author :
Release : 2011-10-01
Genre : Business & Economics
Kind : eBook
Book Rating : 362/5 ( reviews)

GET EBOOK


Book Synopsis Remote Service Technology Perception and its Impact on Customer-Provider Relationships by : Stefanie Paluch

Download or read book Remote Service Technology Perception and its Impact on Customer-Provider Relationships written by Stefanie Paluch. This book was released on 2011-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

You may also like...