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Marketing in Central and Eastern Europe

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : 392/5 ( reviews)

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Book Synopsis Marketing in Central and Eastern Europe by : Jan Nowak

Download or read book Marketing in Central and Eastern Europe written by Jan Nowak. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a region-relevant market analysis matrix, and looks at market-entry strategies and consumer bank marketing in Poland, and foreign direct investment opportunities in Hungary. Also discusses methodological issues relating to such research. Also published as the Journal of East-West Business vol. 3, no. 1 (1996). Annotation copyrighted by Book News, Inc., Portland, OR

Successfully Doing Business/marketing in Eastern Europe

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 724/5 ( reviews)

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Book Synopsis Successfully Doing Business/marketing in Eastern Europe by : Vishnu H. Kirpalani

Download or read book Successfully Doing Business/marketing in Eastern Europe written by Vishnu H. Kirpalani. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region. These informative essays are further complemented by a number of in-depth case studies that demonstrate the difficulties and potentials for success faced by any business person looking to trade in Eastern European markets. For students, educators, entrepreneurs, and business people everywhere, Successfully Doing Business/Marketing in Eastern Europe is an essential resource and guidebook to understanding and profiting in this unique and often unpredictable region.

Marketing Strategies for Central and Eastern Europe

2020-09-10 Religion
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Release : 2020-09-10
Genre : Religion
Kind : eBook
Book Rating : 556/5 ( reviews)

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Book Synopsis Marketing Strategies for Central and Eastern Europe by : Stewart Arnold

Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold. This book was released on 2020-09-10. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Marketing in Central and Eastern Europe

1993 Marketing
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Release : 1993
Genre : Marketing
Kind : eBook
Book Rating : 451/5 ( reviews)

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Book Synopsis Marketing in Central and Eastern Europe by :

Download or read book Marketing in Central and Eastern Europe written by . This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

2014-04-08 Business & Economics
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Release : 2014-04-08
Genre : Business & Economics
Kind : eBook
Book Rating : 202/5 ( reviews)

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Book Synopsis Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS by : Erdener Kaynak

Download or read book Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS written by Erdener Kaynak. This book was released on 2014-04-08. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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