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Marketing Guidebook for Small Airports

2010 Transportation
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Release : 2010
Genre : Transportation
Kind : eBook
Book Rating : 182/5 ( reviews)

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Book Synopsis Marketing Guidebook for Small Airports by : Lois S. Kramer

Download or read book Marketing Guidebook for Small Airports written by Lois S. Kramer. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.

ACRP Report 28

2010
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Release : 2010
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis ACRP Report 28 by :

Download or read book ACRP Report 28 written by . This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt:

Airport Marketing

2021-11-04 Business & Economics
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Release : 2021-11-04
Genre : Business & Economics
Kind : eBook
Book Rating : 485/5 ( reviews)

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Book Synopsis Airport Marketing by : Nigel Halpern

Download or read book Airport Marketing written by Nigel Halpern. This book was released on 2021-11-04. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.

Guidebook for Managing Small Airports

2009 Airports
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Author :
Release : 2009
Genre : Airports
Kind : eBook
Book Rating : 879/5 ( reviews)

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Book Synopsis Guidebook for Managing Small Airports by : James H. Grothaus

Download or read book Guidebook for Managing Small Airports written by James H. Grothaus. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt:

Airport Marketing

2017-03-02 Transportation
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Release : 2017-03-02
Genre : Transportation
Kind : eBook
Book Rating : 654/5 ( reviews)

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Book Synopsis Airport Marketing by : David Jarach

Download or read book Airport Marketing written by David Jarach. This book was released on 2017-03-02. Available in PDF, EPUB and Kindle. Book excerpt: Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

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