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Marketing God

2019-07-03 Religion
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Release : 2019-07-03
Genre : Religion
Kind : eBook
Book Rating : 013/5 ( reviews)

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Book Synopsis Marketing God by : Donna A. Heckler

Download or read book Marketing God written by Donna A. Heckler. This book was released on 2019-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.

The Market as God

2016-09-12 Religion
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Release : 2016-09-12
Genre : Religion
Kind : eBook
Book Rating : 151/5 ( reviews)

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Book Synopsis The Market as God by : Harvey Cox

Download or read book The Market as God written by Harvey Cox. This book was released on 2016-09-12. Available in PDF, EPUB and Kindle. Book excerpt: “Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation

Marketing God to Teens

2010-11-29 Religion
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Release : 2010-11-29
Genre : Religion
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Marketing God to Teens by : Ryan J. Doeller

Download or read book Marketing God to Teens written by Ryan J. Doeller. This book was released on 2010-11-29. Available in PDF, EPUB and Kindle. Book excerpt: As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.

One Market Under God

2010-09-30 Business & Economics
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Release : 2010-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 94X/5 ( reviews)

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Book Synopsis One Market Under God by : Tom Frank

Download or read book One Market Under God written by Tom Frank. This book was released on 2010-09-30. Available in PDF, EPUB and Kindle. Book excerpt: At no other moment in history have the values of business and the corporation been more nakedly and arrogantly in the ascendant. Combining popular intellectual history with a survey of recent business culture, Thomas Frank traces an idea he calls 'market populism' - the notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The idea that any criticism of things as they are is -litist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall street, where the stock market is identified as the domain of the small investor and common man; and in the right-wing politics of the 1990s and the popular theories of Tom Peters, Charles Handy and Thomas Friedman. One Market Under God is Frank's counterattack against the onslaught of market propaganda. Mounted with the weapons of common sense it is lucid and tinged with anger, betrayal and a certain hope for the future.

God, His People, and Network Marketing

2021-05-30 Business & Economics
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Release : 2021-05-30
Genre : Business & Economics
Kind : eBook
Book Rating : 621/5 ( reviews)

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Book Synopsis God, His People, and Network Marketing by : Eddie Traylor

Download or read book God, His People, and Network Marketing written by Eddie Traylor. This book was released on 2021-05-30. Available in PDF, EPUB and Kindle. Book excerpt: In his debut literary rendering, Eddie Traylor's words of wisdom dispel a perceived inconsistency between God and prosperity, in this amazing new book titled God, His People, and Multilevel Marketing. This book unveils spiritual precepts about business, and how the accumulation of wealth can benefit God's people and His Kingdom. The author masterfully interprets key Bible passages that give personal insight into the 21st century marketplace. As a bonus, the author includes an interview with the successful multilevel marketing guru Dave Silverman of Rochester, New York. This book is an examination of the advantages of Network Marketing (also known as Multilevel Marketing) over traditional business models. One great advantage is that startup costs are within reach of people with ordinary incomes. Additionally, overhead costs are much lower because you work from home. Whereas other businesses require commercial space and hardware, with Network Marketing all that's needed is a cell phone and a computer. In addition to these, add ambition, determination, commitment, and self-confidence, and let your dreams take you to the next level. However, the most important factor is having faith in God. With all this working together for your good, there are no limits to the spiritual and financial success that you can achieve. Finally, this book is a heartfelt appeal as a Network Marketer for local churches and their congregations to open their hearts and minds to see the possibilities. This industry can financially empower both individuals and congregations where everyone can benefit-all to the glory of God!

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