Share

Marketing for Tourism, Hospitality & Events

2017-05-27 Business & Economics
Download Marketing for Tourism, Hospitality & Events PDF Online Free

Author :
Release : 2017-05-27
Genre : Business & Economics
Kind : eBook
Book Rating : 35X/5 ( reviews)

GET EBOOK


Book Synopsis Marketing for Tourism, Hospitality & Events by : Simon Hudson

Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson. This book was released on 2017-05-27. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Marketing Research for the Tourism, Hospitality and Events Industries

2018 Entertainment events
Download Marketing Research for the Tourism, Hospitality and Events Industries PDF Online Free

Author :
Release : 2018
Genre : Entertainment events
Kind : eBook
Book Rating : 162/5 ( reviews)

GET EBOOK


Book Synopsis Marketing Research for the Tourism, Hospitality and Events Industries by : Bonita Kolb

Download or read book Marketing Research for the Tourism, Hospitality and Events Industries written by Bonita Kolb. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: "This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience."--Provided by publisher.

Marketing for Tourism and Hospitality

2019-03-04 Business & Economics
Download Marketing for Tourism and Hospitality PDF Online Free

Author :
Release : 2019-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 794/5 ( reviews)

GET EBOOK


Book Synopsis Marketing for Tourism and Hospitality by : Alan Fyall

Download or read book Marketing for Tourism and Hospitality written by Alan Fyall. This book was released on 2019-03-04. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Marketing in Food, Hospitality, Tourism and Events

2012 Business & Economics
Download Marketing in Food, Hospitality, Tourism and Events PDF Online Free

Author :
Release : 2012
Genre : Business & Economics
Kind : eBook
Book Rating : 222/5 ( reviews)

GET EBOOK


Book Synopsis Marketing in Food, Hospitality, Tourism and Events by : Richard Tresidder

Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

Tourism and Hospitality Marketing

2009-05-12 Business & Economics
Download Tourism and Hospitality Marketing PDF Online Free

Author :
Release : 2009-05-12
Genre : Business & Economics
Kind : eBook
Book Rating : 888/5 ( reviews)

GET EBOOK


Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson. This book was released on 2009-05-12. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

You may also like...