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Author : M. Shahe Emran
Release : 2002
Genre : Economies of scale
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Externalities and Market Development by : M. Shahe Emran
Download or read book Marketing Externalities and Market Development written by M. Shahe Emran. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Forhad Shilpi
Release : 2016
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Externalities and Market Development by : Forhad Shilpi
Download or read book Marketing Externalities and Market Development written by Forhad Shilpi. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: Emran and Shilpi use survey data from Bangladesh to present empirical evidence on externalities at household level sales decisions resulting from increasing returns to marketing. The increasing returns that arise from thick market effects and fixed costs imply that a trader is able to offer higher prices to producers if the marketed surplus is higher in villages. The semi-parametric estimates identify highly nonlinear own and cross commodity externality effects in the sale of farm households. The vegetable markets in villages with low marketable surplus seem to be trapped in segmented local market equilibrium. The analysis points to the coordination failure in farm sale decisions as a plausible explanation for the lack of development of rural markets even after market liberalization policies are implemented.This paper - a product of Rural Development, Development Research Group - is part of a larger effort in the group to understand the process of development of rural markets.
Author : M. Shahe Emran
Release : 2013
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Externalities and Market Development by : M. Shahe Emran
Download or read book Marketing Externalities and Market Development written by M. Shahe Emran. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: The authors use survey data from Bangladesh to present empirical evidence on externalities at household level sales decisions resulting from increasing returns to marketing. The increasing returns that arise from thick market effects and fixed costs imply that a trader is able to offer higher prices to producers if the marketed surplus is higher in villages. The semi-parametric estimates identify highly nonlinear own and cross commodity externality effects in the sale of farm households. The vegetable markets in villages with low marketable surplus seem to be trapped in segmented local market equilibrium. The analysis points to the coordination failure in farm sale decisions as a plausible explanation for the lack of development of rural markets even after market liberalization policies are implemented.
Author : Steven Strauss
Release : 2015
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing Strategies for Products with Cross-Market Network Externalities by : Steven Strauss
Download or read book Marketing Strategies for Products with Cross-Market Network Externalities written by Steven Strauss. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses marketing strategies for a manufacturer of a composite product (i.e., a product sold in two parts to two separate types of consumers, which has greater value when used jointly by both consumers). It is assumed that expected sales of one product increase a different type of consumer's willingness to pay for the other product. This is described as a 'cross-market network externality'. Using a parsimonious model, I characterize solutions for a monopolist and for variations on Bertrand-Nash competition with differentiated products. The results demonstrate that in the presence of the cross-market network externality, it is optimal for the price of one product to increase relative to the price of the other product (by comparison with expected prices in the absence of the externality effect). In competition between firms, it is individually rational for each firm to attempt to maximize its own cross-market network externality. However (and counter-intuitively), as all firms strive to increase the cross-market externality related to their products, a worse industry-wide solution results. In other words, the existence of firm-specific cross-market network externalities in Bertrand-Nash competition creates a form of 'Prisoner's Dilemma'. In some multi-firm competitive markets, compatibility between products is a design choice (for example, compatibility between word processors such as Microsoft Word and WordPerfect). Normally, increasing compatibility between products increases the substitutability of the products, often resulting in more competition and lower profits (absent other effects). In a market with cross-market externalities, however, increased compatibility leads to increased profits. The model utilized in this paper has applications to industries as diverse as television, Internet web portals and certain types of Internet browser software. It is expected that the predictions of the model will be tested on a data set from the software industry.
Author : P.M. Rao
Release : 2015-01-28
Genre : Business & Economics
Kind : eBook
Book Rating : 296/5 ( reviews)
Book Synopsis Strategies for High-Tech Firms by : P.M. Rao
Download or read book Strategies for High-Tech Firms written by P.M. Rao. This book was released on 2015-01-28. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
