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Marketing Essentials for Independent Lodgings

2017-07-03 Business & Economics
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Release : 2017-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 97X/5 ( reviews)

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Book Synopsis Marketing Essentials for Independent Lodgings by : Pamela Lanier

Download or read book Marketing Essentials for Independent Lodgings written by Pamela Lanier. This book was released on 2017-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.

Marketing Essentials in Hospitality and Tourism

2008 Hospitality industry
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Release : 2008
Genre : Hospitality industry
Kind : eBook
Book Rating : 273/5 ( reviews)

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Book Synopsis Marketing Essentials in Hospitality and Tourism by : Stowe Shoemaker

Download or read book Marketing Essentials in Hospitality and Tourism written by Stowe Shoemaker. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

Hospitality Digital Marketing Essentials

2024-09
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Release : 2024-09
Genre :
Kind : eBook
Book Rating : 017/5 ( reviews)

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Book Synopsis Hospitality Digital Marketing Essentials by : Holly Zoba

Download or read book Hospitality Digital Marketing Essentials written by Holly Zoba. This book was released on 2024-09. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural and Heritage Tourism and Management

2018-06-26 Business & Economics
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Release : 2018-06-26
Genre : Business & Economics
Kind : eBook
Book Rating : 038/5 ( reviews)

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Book Synopsis Cultural and Heritage Tourism and Management by : Tammie J. Kaufman

Download or read book Cultural and Heritage Tourism and Management written by Tammie J. Kaufman. This book was released on 2018-06-26. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.

Hospitality Marketing

2016-10-04 Business & Economics
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Release : 2016-10-04
Genre : Business & Economics
Kind : eBook
Book Rating : 495/5 ( reviews)

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Book Synopsis Hospitality Marketing by : Francis Buttle

Download or read book Hospitality Marketing written by Francis Buttle. This book was released on 2016-10-04. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

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