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Marketing Democracy

2001-04-02 Social Science
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Release : 2001-04-02
Genre : Social Science
Kind : eBook
Book Rating : 747/5 ( reviews)

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Book Synopsis Marketing Democracy by : Julia Paley

Download or read book Marketing Democracy written by Julia Paley. This book was released on 2001-04-02. Available in PDF, EPUB and Kindle. Book excerpt: Amid protests against the Pinochet regime, a group of población(shantytown) residents came together in 1984 to challenge poor health care in their community and to denounce military rule. How did their organization respond seven years later when Chile's transition to democracy brought an end to dictatorship but no clear solution to ongoing health problems? Marketing Democracy shows how the exercise of power and the strategies of social movements transformed with the transition from a military to an elected-civilian regime in Chile. The term "marketing democracy" refers first to how contemporary democracies are shaped by transnational market forces, and second to how politicians have promoted democracy with the twin goals of attracting foreign capital and diminishing social movements.

Marketing Democracy

2022-03-31 Political Science
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Release : 2022-03-31
Genre : Political Science
Kind : eBook
Book Rating : 399/5 ( reviews)

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Book Synopsis Marketing Democracy by : Erin A. Snider

Download or read book Marketing Democracy written by Erin A. Snider. This book was released on 2022-03-31. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, showing how democracy aid can reinforce, rather than challenge authoritarian regimes.

The Mass Marketing of Politics

1999-07-02 Business & Economics
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Release : 1999-07-02
Genre : Business & Economics
Kind : eBook
Book Rating : 591/5 ( reviews)

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Book Synopsis The Mass Marketing of Politics by : Bruce I. Newman

Download or read book The Mass Marketing of Politics written by Bruce I. Newman. This book was released on 1999-07-02. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Greater Good

2007-12-28 Business & Economics
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Release : 2007-12-28
Genre : Business & Economics
Kind : eBook
Book Rating : 679/5 ( reviews)

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Book Synopsis Greater Good by : John A. Quelch

Download or read book Greater Good written by John A. Quelch. This book was released on 2007-12-28. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

Democracy and the Market

1991-07-26 Business & Economics
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Release : 1991-07-26
Genre : Business & Economics
Kind : eBook
Book Rating : 359/5 ( reviews)

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Book Synopsis Democracy and the Market by : Adam Przeworski

Download or read book Democracy and the Market written by Adam Przeworski. This book was released on 1991-07-26. Available in PDF, EPUB and Kindle. Book excerpt: The quest for freedom from hunger and repression has triggered in recent years a dramatic, worldwide reform of political and economic systems. Never have so many people enjoyed, or at least experimented with democratic institutions. However, many strategies for economic development in Eastern Europe and Latin America have failed with the result that entire economic systems on both continents are being transformed. This major book analyzes recent transitions to democracy and market-oriented economic reforms in Eastern Europe and Latin America. Drawing in a quite distinctive way on models derived from political philosophy, economics, and game theory, Professor Przeworski also considers specific data on individual countries. Among the questions raised by the book are: What should we expect from these experiments in democracy and market economy? What new economic systems will emerge? Will these transitions result in new democracies or old dictatorships?

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