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Sustainable Marketing of Cultural and Heritage Tourism

2010-04-19 Business & Economics
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Release : 2010-04-19
Genre : Business & Economics
Kind : eBook
Book Rating : 407/5 ( reviews)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra. This book was released on 2010-04-19. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Marketing Cultural and Heritage Tourism

2016-12-05 Social Science
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Release : 2016-12-05
Genre : Social Science
Kind : eBook
Book Rating : 835/5 ( reviews)

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Book Synopsis Marketing Cultural and Heritage Tourism by : Rosemary Rice McCormick

Download or read book Marketing Cultural and Heritage Tourism written by Rosemary Rice McCormick. This book was released on 2016-12-05. Available in PDF, EPUB and Kindle. Book excerpt: Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that “drive market” that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

Marketing Cultural & Heritage Tourism

2011 Cultural property
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Release : 2011
Genre : Cultural property
Kind : eBook
Book Rating : 295/5 ( reviews)

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Book Synopsis Marketing Cultural & Heritage Tourism by : Rosemary Rice McCormick

Download or read book Marketing Cultural & Heritage Tourism written by Rosemary Rice McCormick. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Heritage Marketing

2018-10-25 Business & Economics
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Release : 2018-10-25
Genre : Business & Economics
Kind : eBook
Book Rating : 87X/5 ( reviews)

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Book Synopsis Cultural Heritage Marketing by : Izabella Parowicz

Download or read book Cultural Heritage Marketing written by Izabella Parowicz. This book was released on 2018-10-25. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

Cultural Tourism in Europe

1996 Business & Economics
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Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Cultural Tourism in Europe by : Greg Richards

Download or read book Cultural Tourism in Europe written by Greg Richards. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.

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