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Author :
Release : 1999
Genre : Academic libraries
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing and Public Relations Activities in ARL Libraries by :
Download or read book Marketing and Public Relations Activities in ARL Libraries written by . This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Release : 1999
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Marketing and Public Relations Activities in ARK Libraries by :
Download or read book Marketing and Public Relations Activities in ARK Libraries written by . This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Trine Kolderup Flaten
Release : 2008-11-03
Genre : Social Science
Kind : eBook
Book Rating : 227/5 ( reviews)
Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten
Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten. This book was released on 2008-11-03. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Author : Eleonora I. Dubicki
Release : 2013-10-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 086/5 ( reviews)
Book Synopsis Marketing and Promoting Electronic Resources by : Eleonora I. Dubicki
Download or read book Marketing and Promoting Electronic Resources written by Eleonora I. Dubicki. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.
Author : Peggy Johnson
Release : 2004
Genre : Education
Kind : eBook
Book Rating : 532/5 ( reviews)
Book Synopsis Fundamentals of Collection Development & Management by : Peggy Johnson
Download or read book Fundamentals of Collection Development & Management written by Peggy Johnson. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Taking a fresh approach, this comprehensive guide outlines the step-by-step process of collection development and management. Expert librarian Peggy Johnson offers tips for organizing and staffing, conceiving policy and creating budgets, and developing, marketing and evaluating collections.
