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Marketing and Big Data Analytics in Tourism and Events

2024-05-06 Business & Economics
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Release : 2024-05-06
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing and Big Data Analytics in Tourism and Events by : Hashem, Tareq Nael

Download or read book Marketing and Big Data Analytics in Tourism and Events written by Hashem, Tareq Nael. This book was released on 2024-05-06. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Big Data Analytics for Business Intelligence

Computers
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Genre : Computers
Kind : eBook
Book Rating : 406/5 ( reviews)

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Book Synopsis Big Data Analytics for Business Intelligence by : N. Ayyanathan

Download or read book Big Data Analytics for Business Intelligence written by N. Ayyanathan . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: To introduce the concepts of Big data Analytics for business intelligence and predictive modeling for SMART tourism product design in the Indian tourism industry. Quantitative literature survey of the contemporary research topics and application of technologies in SMART tourism analytics. To apply the Big Data analytics and Business Intelligence concepts in the Indian tourism industry and discuss the related case studies covering various subtopics of exclusive destination branding and Market intelligence for knowledge discovery. To evolve Big Data strategy for the specific tourism product design and respective data extraction, transformation, and loading data in the Business Intelligence and data mining tools. To create attractive dashboards for SMART tourism application using storyboarding and Human-Computer Interaction techniques. Visualization techniques for descriptive data analytics and business insights. Intelligent Decision support system for Tourism destination choice.

Analytics in Smart Tourism Design

2016-10-12 Business & Economics
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Release : 2016-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 635/5 ( reviews)

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Book Synopsis Analytics in Smart Tourism Design by : Zheng Xiang

Download or read book Analytics in Smart Tourism Design written by Zheng Xiang. This book was released on 2016-10-12. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

AI Innovations in Service and Tourism Marketing

2024-08-01 Business & Economics
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Release : 2024-08-01
Genre : Business & Economics
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Book Synopsis AI Innovations in Service and Tourism Marketing by : Nadda, Vipin

Download or read book AI Innovations in Service and Tourism Marketing written by Nadda, Vipin. This book was released on 2024-08-01. Available in PDF, EPUB and Kindle. Book excerpt: The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.

Impact of AI and Tech-Driven Solutions in Hospitality and Tourism

2024-08-14 Business & Economics
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Release : 2024-08-14
Genre : Business & Economics
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Book Synopsis Impact of AI and Tech-Driven Solutions in Hospitality and Tourism by : Talukder, Mohammad Badruddoza

Download or read book Impact of AI and Tech-Driven Solutions in Hospitality and Tourism written by Talukder, Mohammad Badruddoza. This book was released on 2024-08-14. Available in PDF, EPUB and Kindle. Book excerpt: With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.

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