Marketers, Tear Down These Walls!

2018-04

Author : Michael Solomon
Release : 2018-04
Genre :
Kind : eBook
Book Rating : 445/5 ( reviews)

Book Synopsis Marketers, Tear Down These Walls! by : Michael Solomon

Download or read book Marketers, Tear Down These Walls! written by Michael Solomon. This book was released on 2018-04. Available in PDF, EPUB and Kindle. Book excerpt: We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar, you ditch the suit for a Kid Dangerous tee and Vans kicks, you down a tuna pok with a craft beer, and listen to Imagine Dragons while you check out the latest issue of High Times. Just what lifestyle category do you belong to? Good luck to the marketer who tries to describe you. Today's postmodern consumer defies categorization--sometimes deliberately. S/he yearns to be liberated from cubicles, labels, "market segments," and especially those confining walls that restrict him or her from expressing the unique self that's constructed out of all the lifestyle "raw materials" that marketers of many stripes have to offer. The postmodern revolution requires marketers to revisit the walls they've erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can "understand" our customer yesterday, today and tomorrow. We love to put people into categories, and often into super-neat dichotomies--and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview. But now many of these walls are crumbling--and fast. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. And, they obstruct our view of the marketing possibilities that lie beyond them. In this book, I'll describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I'll demolish them. Here are the walls that no longer exist, in convenient alphabetical order: Arts vs. Crafts Black vs. White Body vs. Belongings Editorial vs. Commercial Elite vs. the masses Fake vs. Authentic Friend vs. Stranger High art vs. Low art Home vs. Office Humans vs. Computers In here vs. Out there Kids vs. Teens Male vs. Female Me vs. Them Me vs. We Offline vs. Online Old vs. Mature Owning vs. Leasing Parent vs. Friend Producer vs. Consumer Reality vs. Fantasy Reality vs. Mythology Retailers vs. Customers Sacred vs. Profane Service providers vs. Consumers Then vs. Now Us vs. Them Work vs. Play Young vs. Old

Breaking Down the Wall

2019-09-11 Education

Author : Margarita Espino Calderon
Release : 2019-09-11
Genre : Education
Kind : eBook
Book Rating : 640/5 ( reviews)

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Book Synopsis Breaking Down the Wall by : Margarita Espino Calderon

Download or read book Breaking Down the Wall written by Margarita Espino Calderon. This book was released on 2019-09-11. Available in PDF, EPUB and Kindle. Book excerpt: It was a dark and stormy night in Santa Barbara. January 19, 2017. The next day’s inauguration drumroll played on the evening news. Huddled around a table were nine Corwin authors and their publisher, who together have devoted their careers to equity in education. They couldn’t change the weather, they couldn’t heal a fractured country, but they did have the power to put their collective wisdom about EL education upon the page to ensure our multilingual learners reach their highest potential. Proudly, we introduce you now to the fruit of that effort: Breaking Down the Wall: Essential Shifts for English Learners’ Success. In this first-of-a-kind collaboration, teachers and leaders, whether in small towns or large urban centers, finally have both the research and the practical strategies to take those first steps toward excellence in educating our culturally and linguistically diverse children. It’s a book to be celebrated because it means we can throw away the dark glasses of deficit-based approaches and see children who come to school speaking a different home language for what they really are: learners with tremendous assets. The authors’ contributions are arranged in nine chapters that become nine tenets for teachers and administrators to use as calls to actions in their own efforts to realize our English learners’ potential: 1. From Deficit-Based to Asset-Based 2. From Compliance to Excellence 3. From Watering Down to Challenging 4. From Isolation to Collaboration 5. From Silence to Conversation 6. From Language to Language, Literacy, and Content 7. From Assessment of Learning to Assessment for and as Learning 8. From Monolingualism to Multilingualism 9. From Nobody Cares to Everyone/Every Community Cares Read this book; the chapters speak to one another, a melodic echo of expertise, classroom vignettes, and steps to take. To shift the status quo is neither fast nor easy, but there is a clear process, and it’s laid out here in Breaking Down the Wall. To distill it into a single line would go something like this: if we can assume mutual ownership, if we can connect instruction to all children’s personal, social, cultural, and linguistic identities, then all students will achieve.

Off-The-Wall Marketing Ideas

1999-11-01 Business & Economics

Author : Nancy Michaels
Release : 1999-11-01
Genre : Business & Economics
Kind : eBook
Book Rating : 609/5 ( reviews)

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Book Synopsis Off-The-Wall Marketing Ideas by : Nancy Michaels

Download or read book Off-The-Wall Marketing Ideas written by Nancy Michaels. This book was released on 1999-11-01. Available in PDF, EPUB and Kindle. Book excerpt: Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!

Tear Down This Wall

2009-11-03 History

Author : Romesh Ratnesar
Release : 2009-11-03
Genre : History
Kind : eBook
Book Rating : 053/5 ( reviews)

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Book Synopsis Tear Down This Wall by : Romesh Ratnesar

Download or read book Tear Down This Wall written by Romesh Ratnesar. This book was released on 2009-11-03. Available in PDF, EPUB and Kindle. Book excerpt: On June 12, 1987, Ronald Reagan addressed a crowd of 20,000 people in West Berlin in the shadow of the Berlin Wall. The words he delivered that afternoon would become among the most famous in presidential history. "Mr. Gorbachev, open this gate," Reagan said. "Mr. Gorbachev, tear down this Wall!" In this riveting and fast-paced book, Romesh Ratnesar provides an account of how Reagan arrived at his defining moment and what followed from it. The book is based on interviews with numerous former Reagan administration officials and American and German eyewitnesses to the speech, as well as recently declassified State Department documents and East German records of the president's trip. Ratnesar provides new details about the origins of Reagan's speech and the debate within the administration about how to issue the fateful challenge to Gorbachev. Tear Down This Wall re-creates the charged atmosphere surrounding Reagan's visit to Berlin and explores the speech's role in bringing about the fall of the Berlin Wall less than two years later. At the heart of the story is the relationship between two giants of the late twentieth century: Ronald Reagan and Mikhail Gorbachev. Departing from the view that Reagan "won" the Cold War, Ratnesar demonstrates that both Reagan and Gorbachev played indispensable roles in bringing about the end of the U.S.-Soviet rivalry. It was the trust that Reagan and Gorbachev built in each other that allowed them finally to overcome the suspicions that had held their predecessors back. Calling on Gorbachev to tear down the Wall, in Reagan's mind, might actually encourage him to do it. Reagan's speech in Berlin was more than a good sound bite. Twenty years after the fall of the Berlin Wall, we can now see the speech as the event that marked the beginning of the end of the Cold War. Elegant and dramatic, Tear Down This Wall is the definitive account of one of the most memorable speeches in recent history and a reminder of the power of a president's words to change the world.

Tear Down the Walls!

1968 Juvenile Nonfiction

Author : Dorothy Sterling
Release : 1968
Genre : Juvenile Nonfiction
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Tear Down the Walls! by : Dorothy Sterling

Download or read book Tear Down the Walls! written by Dorothy Sterling. This book was released on 1968. Available in PDF, EPUB and Kindle. Book excerpt: An account of the development of the movement from slavery to black power.

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