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Managing Public Relations

1984-01-01 Business & Economics
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Release : 1984-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 377/5 ( reviews)

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Book Synopsis Managing Public Relations by : James E. Grunig

Download or read book Managing Public Relations written by James E. Grunig. This book was released on 1984-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Planning and Managing Public Relations Campaigns

2010-06-03 Business & Economics
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Release : 2010-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 28X/5 ( reviews)

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Book Synopsis Planning and Managing Public Relations Campaigns by : Anne Gregory

Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory. This book was released on 2010-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Essentials of Public Relations Management

2003 Business & Economics
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Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 946/5 ( reviews)

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Book Synopsis Essentials of Public Relations Management by : Edward J. Lordan

Download or read book Essentials of Public Relations Management written by Edward J. Lordan. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.

Managing Public Relations and Brand Image through Social Media

2016-05-16 Business & Economics
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Release : 2016-05-16
Genre : Business & Economics
Kind : eBook
Book Rating : 331/5 ( reviews)

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Book Synopsis Managing Public Relations and Brand Image through Social Media by : Singh, Anurag

Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag. This book was released on 2016-05-16. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Managing Public Relations

2014-11-01 Language Arts & Disciplines
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Release : 2014-11-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 173/5 ( reviews)

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Book Synopsis Managing Public Relations by : Peter M. Smudde

Download or read book Managing Public Relations written by Peter M. Smudde. This book was released on 2014-11-01. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features * Gives students the business know-how they need in order to succeed in public relations * Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment * Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations * "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why * Rich pedagogy in each chapter assists students in their reading * A Companion Website offers resources for students and instructors, and an Instructor's Manual is available to adopters (please see the preface for details)

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