Author : Marc Abraham
Release : 2020-10-12
Genre :
Kind : eBook
Book Rating : 961/5 ( reviews)
Book Synopsis Managing Product, Managing Tension by : Marc Abraham
Download or read book Managing Product, Managing Tension written by Marc Abraham. This book was released on 2020-10-12. Available in PDF, EPUB and Kindle. Book excerpt: THE DEFINITIVE BOOK ON THE CHALLENGING NATURE OF PRODUCT MANAGEMENTWhen consumers use a product or a service, the experience generates an emotion. For those of us who create products or services, our primary focus is on the customer, helping them achieve their desired outcome and attempting to stimulate positive customer emotions. However, in our relentless pursuit of satisfying customer needs, many product people or "e;makers"e; fail to spend enough time reflecting and managing our own emotions. "e;Managing Product = Managing Tension"e; brings the pressures and unknowns inherent in managing products to the fore and offers practical solutions about how to harness them - ultimately turning them to your advantage in order to help develop world-class products.www.marcabraham.com