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Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

2011-12-02 Business & Economics
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Release : 2011-12-02
Genre : Business & Economics
Kind : eBook
Book Rating : 054/5 ( reviews)

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Book Synopsis Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by : Steven Haines

Download or read book Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands written by Steven Haines. This book was released on 2011-12-02. Available in PDF, EPUB and Kindle. Book excerpt: Build better products by expanding the role of Product Management Managing Product Management argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services. Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT&T and Oracle and was adjunct professor at Rutgers University's business school.

The Product Manager's Handbook

2000 New products
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Release : 2000
Genre : New products
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Product Manager's Handbook by : Linda Gorchels

Download or read book The Product Manager's Handbook written by Linda Gorchels. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: "This revised and updated edition fully integrates the Internet and other digital technologies into the product manager's portfolio of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and much more."--BOOK JACKET.

Product Management For Dummies

2017-01-05 Business & Economics
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Release : 2017-01-05
Genre : Business & Economics
Kind : eBook
Book Rating : 030/5 ( reviews)

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Book Synopsis Product Management For Dummies by : Brian Lawley

Download or read book Product Management For Dummies written by Brian Lawley. This book was released on 2017-01-05. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

The Product Managers Handbook, 3E

2005-11-28 Business & Economics
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Release : 2005-11-28
Genre : Business & Economics
Kind : eBook
Book Rating : 09X/5 ( reviews)

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Book Synopsis The Product Managers Handbook, 3E by : Linda Gorchels

Download or read book The Product Managers Handbook, 3E written by Linda Gorchels. This book was released on 2005-11-28. Available in PDF, EPUB and Kindle. Book excerpt: Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

2013-06-12 Business & Economics
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Release : 2013-06-12
Genre : Business & Economics
Kind : eBook
Book Rating : 46X/5 ( reviews)

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Book Synopsis The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager by : Steven Haines

Download or read book The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager written by Steven Haines. This book was released on 2013-06-12. Available in PDF, EPUB and Kindle. Book excerpt: FORGE A POWERFUL STRATEGY TO BECOME A PRODUCT MANAGER WHO DELIVERS RESULTS The world of business is moving at breakneck speed. More is being demanded of everyone--with fewer resources than ever. In no profession is this more apparent than Product Management. Written by one of today's leading Product Management thought-leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience--whether you're a novice product manager or seasoned Product Management leader--you’ll find everything you need to make consistent positive impacts on your business. With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically--in a way that is noticeable and measurable. The Product Manager's Survival Guide is conveniently organized into four sections: I. Getting Your Bearings: Map out your plan to begin the journey to success II. Learning the Product's Business: Go beyond features and functions to become the product expert, customer advocate, and domain expert III. Getting Work Done: Synchronize and orchestrate the work of others to help everyone maintain focus on company goals IV. Moving Forward: Round out your experience to take the next critical steps in your Product Management career The only way to excel as a product manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition--internally and externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now--so you can succeed well into the future.

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