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Managing Innovation, Design and Creativity

2008-04-28 Business & Economics
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Release : 2008-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : 668/5 ( reviews)

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Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm. This book was released on 2008-04-28. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

The Innovation Wave

2005-08-05 Business & Economics
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Release : 2005-08-05
Genre : Business & Economics
Kind : eBook
Book Rating : 986/5 ( reviews)

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Book Synopsis The Innovation Wave by : Bettina von Stamm

Download or read book The Innovation Wave written by Bettina von Stamm. This book was released on 2005-08-05. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.

Creative Strategy

2014-09-02 Business & Economics
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Release : 2014-09-02
Genre : Business & Economics
Kind : eBook
Book Rating : 534/5 ( reviews)

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Book Synopsis Creative Strategy by : William Duggan

Download or read book Creative Strategy written by William Duggan. This book was released on 2014-09-02. Available in PDF, EPUB and Kindle. Book excerpt: William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Managing Knowledge Assets, Creativity And Innovation

2011-05-31 Business & Economics
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Release : 2011-05-31
Genre : Business & Economics
Kind : eBook
Book Rating : 615/5 ( reviews)

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Book Synopsis Managing Knowledge Assets, Creativity And Innovation by : Dorothy A Leonard

Download or read book Managing Knowledge Assets, Creativity And Innovation written by Dorothy A Leonard. This book was released on 2011-05-31. Available in PDF, EPUB and Kindle. Book excerpt: This book pulls together for the first time, works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the award-winning article on Core Capabilities and Core Rigidities) and book chapters that cover the innovation process, from its inception in peoples' heads to its implementation. An underlying theme running throughout the book is managing the flow of knowledge that propels innovation — especially tacit knowledge. Such knowledge is difficult to transfer or embody in a new product, process or service. However, it is not only essential but often comprises the most valuable component in the innovation. The opening chapter, written expressly for this volume, probes the connections between tacit knowledge, creativity and innovation. İ İ i

Creativity and Strategic Innovation Management

2017-03-27 Business & Economics
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Release : 2017-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 472/5 ( reviews)

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Book Synopsis Creativity and Strategic Innovation Management by : Malcolm Goodman

Download or read book Creativity and Strategic Innovation Management written by Malcolm Goodman. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

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