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Author : Sunil Gupta
Release : 2005-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 959/5 ( reviews)
Book Synopsis Managing Customers as Investments by : Sunil Gupta
Download or read book Managing Customers as Investments written by Sunil Gupta. This book was released on 2005-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Linking customer lifetime value to business value, powerful techniques for both executives and investors.
Author : Gupta
Release :
Genre :
Kind : eBook
Book Rating : 028/5 ( reviews)
Book Synopsis Managing Customers As Investments: The Strategic Value Of Customers In The Long Run by : Gupta
Download or read book Managing Customers As Investments: The Strategic Value Of Customers In The Long Run written by Gupta. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sunil Gupta Lehmann (Donald)
Release : 2017
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Managing Customers as Investments by : Sunil Gupta Lehmann (Donald)
Download or read book Managing Customers as Investments written by Sunil Gupta Lehmann (Donald). This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cram101 Textbook Reviews
Release : 2008-10
Genre : Education
Kind : eBook
Book Rating : 129/5 ( reviews)
Book Synopsis Outlines and Highlights for Managing Customers As Investments by : Cram101 Textbook Reviews
Download or read book Outlines and Highlights for Managing Customers As Investments written by Cram101 Textbook Reviews. This book was released on 2008-10. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780131428959 .
Author : Lynette Ryals
Release : 2009-01-22
Genre : Business & Economics
Kind : eBook
Book Rating : 364/5 ( reviews)
Book Synopsis Managing Customers Profitably by : Lynette Ryals
Download or read book Managing Customers Profitably written by Lynette Ryals. This book was released on 2009-01-22. Available in PDF, EPUB and Kindle. Book excerpt: This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer profitability, including worked examples (non-technical) and discusses strategies and their applications for organizations to manage customers profitably. Based on cases and feedback from the KAM Club and other research, there will be many business-to-business as well as business-to-consumer examples. The book assumes some level of numeracy in its readership. The contents include: Assessing product costs, costs to serve and how these can be estimated, and how to deal with customer-specific overhead costs. It discusses the uses and limitations of the use of customer profitability analysis, and illustrates how to calculate customer lifetime value using two methods, one with actual numbers and one which estimates relative customer lifetime value. Provides an innovative approach to calculating the lifetime value of a customer by taking risk into account. Demonstrates how to recognise and value the relationship benefits of customers, such as word of mouth. Brings into discussion the idea that how customers are managed, links to their profitability. Describes how financial portfolio analysis and theory apply to marketing and how, their application to marketing relates to the optimisation of marketing spend.
