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Internet, Phone, Mail, and Mixed-Mode Surveys

2014-08-18 Education
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Release : 2014-08-18
Genre : Education
Kind : eBook
Book Rating : 149/5 ( reviews)

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Book Synopsis Internet, Phone, Mail, and Mixed-Mode Surveys by : Don A. Dillman

Download or read book Internet, Phone, Mail, and Mixed-Mode Surveys written by Don A. Dillman. This book was released on 2014-08-18. Available in PDF, EPUB and Kindle. Book excerpt: The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Mail and Telephone Surveys

1978-05 Business & Economics
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Release : 1978-05
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Mail and Telephone Surveys by : Don A. Dillman

Download or read book Mail and Telephone Surveys written by Don A. Dillman. This book was released on 1978-05. Available in PDF, EPUB and Kindle. Book excerpt: USA. Textbook on a new approach to the methodology of successful telephone surveys and mail surveys (the total design model, t.d.m.) - comprises a general guide (accompanied by numerous examples) on writing, constructing and implementing questionnaires, interviews and follow up studies, taking into account the respondent's attitudes, religion, behaviour etc., followed by prospects and concern for the future. Bibliography pp. 300 to 318, diagram and map.

Mail and Internet Surveys

2011-01-31 Psychology
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Release : 2011-01-31
Genre : Psychology
Kind : eBook
Book Rating : 630/5 ( reviews)

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Book Synopsis Mail and Internet Surveys by : Don A. Dillman

Download or read book Mail and Internet Surveys written by Don A. Dillman. This book was released on 2011-01-31. Available in PDF, EPUB and Kindle. Book excerpt: A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration. Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations. New and updated material covers both the principles behind and directions for how to: Conduct Web surveys Visually design questionnaires Use paper mailed surveys As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.

Review

1978
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Release : 1978
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Review by : Jon Scott Armstrong

Download or read book Review written by Jon Scott Armstrong. This book was released on 1978. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Survey Research Methods

2008-09-12 Social Science
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Release : 2008-09-12
Genre : Social Science
Kind : eBook
Book Rating : 88X/5 ( reviews)

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Book Synopsis Encyclopedia of Survey Research Methods by : Paul J. Lavrakas

Download or read book Encyclopedia of Survey Research Methods written by Paul J. Lavrakas. This book was released on 2008-09-12. Available in PDF, EPUB and Kindle. Book excerpt: To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

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