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Madmen in Shanghai

2024-06-04 History
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Release : 2024-06-04
Genre : History
Kind : eBook
Book Rating : 004/5 ( reviews)

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Book Synopsis Madmen in Shanghai by : Cécile Armand

Download or read book Madmen in Shanghai written by Cécile Armand. This book was released on 2024-06-04. Available in PDF, EPUB and Kindle. Book excerpt: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Madmen and Other Survivors

2007-02-01 Literary Criticism
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Release : 2007-02-01
Genre : Literary Criticism
Kind : eBook
Book Rating : 24X/5 ( reviews)

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Book Synopsis Madmen and Other Survivors by : Jeremy Tambling

Download or read book Madmen and Other Survivors written by Jeremy Tambling. This book was released on 2007-02-01. Available in PDF, EPUB and Kindle. Book excerpt: Madmen and Other Survivors: Reading Lu Xun's Fiction puts the short stories written by this outstanding Chinese writer between 1918 and 1926 into a broad context of Modernism. The fiction of Lu Xun (1881–1936) deals with the China moving beyond the 1911 Revolution. He asks about the possibilities of survival, and what that means, even considering the possibility that madness might be a strategy by which that is possible. Such an idea calls identity into question, and Lu Xun is read here as a writer for whom that is a wholly problematic concept. The book makes use of critical and cultural theory to consider these short stories in the context of not only Chinese fiction, but in terms of the art of the short story, and in relation to literary modernism. It attempts to put Lu Xun into as wide a perspective as possible for contemporary reading. To make his work widely accessible, he is treated here in English translation.

Madmen in Shanghai

2024-06-04 History
Download Madmen in Shanghai PDF Online Free

Author :
Release : 2024-06-04
Genre : History
Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Madmen in Shanghai by : Cécile Armand

Download or read book Madmen in Shanghai written by Cécile Armand. This book was released on 2024-06-04. Available in PDF, EPUB and Kindle. Book excerpt: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Madmen in Shanghai

2024-07-14 History
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Author :
Release : 2024-07-14
Genre : History
Kind : eBook
Book Rating : 243/5 ( reviews)

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Book Synopsis Madmen in Shanghai by : Cécile Armand

Download or read book Madmen in Shanghai written by Cécile Armand. This book was released on 2024-07-14. Available in PDF, EPUB and Kindle. Book excerpt: Madmen in Shanghai: A Social History of Advertising in modern China (1914-1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the "four hundred million customers." This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

Actors are Madmen

1982 Performing Arts
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Release : 1982
Genre : Performing Arts
Kind : eBook
Book Rating : 606/5 ( reviews)

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Book Synopsis Actors are Madmen by : Adolphe Clarence Scott

Download or read book Actors are Madmen written by Adolphe Clarence Scott. This book was released on 1982. Available in PDF, EPUB and Kindle. Book excerpt: A. C. Scott's first visit to China in 1946 marked the beginning of a personal involvement with that nation's people and culture that would prove singular in its intensity, intimacy, and joy. Now, more than three decades later, an eminent Western authority on Asian theatre looks back on those early years of discovery in a memoir that is at once compelling drama and vividly etched history. This is an explorer's impressions of a world which few foreigners have ever seen and a scholar's unique depiction of pre-liberation China, its society, customs, and theatre, before the final curtain fell. For anyone interested in Chinese culture, history, or drama, or intrigued by the increasingly rare genre of travelogue, Scott's achievement will prove both enjoyable and invaluable.

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