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Macmillan Dictionary of Retailing

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Author :
Release : 1991
Genre : Business & Economics
Kind : eBook
Book Rating : 493/5 ( reviews)

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Book Synopsis Macmillan Dictionary of Retailing by : Steve Baron

Download or read book Macmillan Dictionary of Retailing written by Steve Baron. This book was released on 1991. Available in PDF, EPUB and Kindle. Book excerpt: Collates and defines terms emanating from the Department of Retail Marketing at Manchester Polytechnic and top companies in retailing.

Macmillan Dictionary of Marketing & Advertising

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Author :
Release : 1984
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Macmillan Dictionary of Marketing & Advertising by : Michael J. Baker

Download or read book Macmillan Dictionary of Marketing & Advertising written by Michael J. Baker. This book was released on 1984. Available in PDF, EPUB and Kindle. Book excerpt: Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

The Fairchild Dictionary of Retailing 2nd Edition

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Author :
Release : 2008-07-23
Genre : Design
Kind : eBook
Book Rating : 443/5 ( reviews)

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Book Synopsis The Fairchild Dictionary of Retailing 2nd Edition by : Rona Ostrow

Download or read book The Fairchild Dictionary of Retailing 2nd Edition written by Rona Ostrow. This book was released on 2008-07-23. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

Analytical Dictionary of Retailing

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Author :
Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : 769/5 ( reviews)

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Book Synopsis Analytical Dictionary of Retailing by : Jeanne Dancette

Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Retailing

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Author :
Release : 2015-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 293/5 ( reviews)

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Book Synopsis Principles of Retailing by : John Fernie

Download or read book Principles of Retailing written by John Fernie. This book was released on 2015-04-24. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

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