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M-Commerce: Global Experiences and Perspectives

2006-03-31 Business & Economics
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Release : 2006-03-31
Genre : Business & Economics
Kind : eBook
Book Rating : 170/5 ( reviews)

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Book Synopsis M-Commerce: Global Experiences and Perspectives by : Dholakia, Nikhilesh

Download or read book M-Commerce: Global Experiences and Perspectives written by Dholakia, Nikhilesh. This book was released on 2006-03-31. Available in PDF, EPUB and Kindle. Book excerpt: "Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.

Handbook of Research on Global Diffusion of Broadband Data Transmission

2008-02-28 Computers
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Release : 2008-02-28
Genre : Computers
Kind : eBook
Book Rating : 523/5 ( reviews)

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Book Synopsis Handbook of Research on Global Diffusion of Broadband Data Transmission by : Dwivedi, Yogesh K.

Download or read book Handbook of Research on Global Diffusion of Broadband Data Transmission written by Dwivedi, Yogesh K.. This book was released on 2008-02-28. Available in PDF, EPUB and Kindle. Book excerpt: Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.

Global Information Technologies: Concepts, Methodologies, Tools, and Applications

2007-10-31 Computers
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Release : 2007-10-31
Genre : Computers
Kind : eBook
Book Rating : 406/5 ( reviews)

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Book Synopsis Global Information Technologies: Concepts, Methodologies, Tools, and Applications by : Tan, Felix B.

Download or read book Global Information Technologies: Concepts, Methodologies, Tools, and Applications written by Tan, Felix B.. This book was released on 2007-10-31. Available in PDF, EPUB and Kindle. Book excerpt: "This collection compiles research in all areas of the global information domain. It examines culture in information systems, IT in developing countries, global e-business, and the worldwide information society, providing critical knowledge to fuel the future work of researchers, academicians and practitioners in fields such as information science, political science, international relations, sociology, and many more"--Provided by publisher.

M-Powering Marketing in a Mobile World

2017-11-21 Business & Economics
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Release : 2017-11-21
Genre : Business & Economics
Kind : eBook
Book Rating : 048/5 ( reviews)

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Book Synopsis M-Powering Marketing in a Mobile World by : Syagnik Banerjee

Download or read book M-Powering Marketing in a Mobile World written by Syagnik Banerjee. This book was released on 2017-11-21. Available in PDF, EPUB and Kindle. Book excerpt: The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.

Electronic Commerce: Concepts, Methodologies, Tools, and Applications

2007-12-31 Business & Economics
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Release : 2007-12-31
Genre : Business & Economics
Kind : eBook
Book Rating : 449/5 ( reviews)

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Book Synopsis Electronic Commerce: Concepts, Methodologies, Tools, and Applications by : Becker, Annie

Download or read book Electronic Commerce: Concepts, Methodologies, Tools, and Applications written by Becker, Annie. This book was released on 2007-12-31. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

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