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Loyalty Schemes in Retailing

2013 BUSINESS & ECONOMICS
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Release : 2013
Genre : BUSINESS & ECONOMICS
Kind : eBook
Book Rating : 804/5 ( reviews)

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Book Synopsis Loyalty Schemes in Retailing by : Nicolas Hoffmann

Download or read book Loyalty Schemes in Retailing written by Nicolas Hoffmann. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.

Handbook of Research on Contemporary Consumerism

2019-09-20 Business & Economics
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Release : 2019-09-20
Genre : Business & Economics
Kind : eBook
Book Rating : 711/5 ( reviews)

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Book Synopsis Handbook of Research on Contemporary Consumerism by : Kaufmann, Hans Ruediger

Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger. This book was released on 2019-09-20. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Customer loyalty in retail. Case study of Marks and Spencer

2020-01-23 Business & Economics
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Release : 2020-01-23
Genre : Business & Economics
Kind : eBook
Book Rating : 878/5 ( reviews)

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Book Synopsis Customer loyalty in retail. Case study of Marks and Spencer by : Katarzyna Szydlowska

Download or read book Customer loyalty in retail. Case study of Marks and Spencer written by Katarzyna Szydlowska. This book was released on 2020-01-23. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.

Supply Chain Management Strategies and Risk Assessment in Retail Environments

2017-12-15 Business & Economics
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Release : 2017-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 576/5 ( reviews)

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Book Synopsis Supply Chain Management Strategies and Risk Assessment in Retail Environments by : Kumar, Akhilesh

Download or read book Supply Chain Management Strategies and Risk Assessment in Retail Environments written by Kumar, Akhilesh. This book was released on 2017-12-15. Available in PDF, EPUB and Kindle. Book excerpt: The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.

Loyalty Management

2019-10-08 Business & Economics
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Release : 2019-10-08
Genre : Business & Economics
Kind : eBook
Book Rating : 420/5 ( reviews)

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Book Synopsis Loyalty Management by : Cristina Ziliani

Download or read book Loyalty Management written by Cristina Ziliani. This book was released on 2019-10-08. Available in PDF, EPUB and Kindle. Book excerpt: In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

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