Author : Frederick F. Reichheld
Release : 2001
Genre : Business & Economics
Kind : eBook
Book Rating : 058/5 ( reviews)
Book Synopsis Loyalty Rules! by : Frederick F. Reichheld
Download or read book Loyalty Rules! written by Frederick F. Reichheld. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.