1# Library to Find Best eBook for Read
Author : David Francis
Release : 2011-09-13
Genre : Art
Kind : eBook
Book Rating : 339/5 ( reviews)
Book Synopsis Limb from Limb: The Arboreal Art of PeppŽ by : David Francis
Download or read book Limb from Limb: The Arboreal Art of PeppŽ written by David Francis. This book was released on 2011-09-13. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rita Clifton
Release : 2009-04-01
Genre : Business & Economics
Kind : eBook
Book Rating : 505/5 ( reviews)
Book Synopsis Brands and Branding by : Rita Clifton
Download or read book Brands and Branding written by Rita Clifton. This book was released on 2009-04-01. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author : Stephen Brown
Release : 2016-08-17
Genre : Business & Economics
Kind : eBook
Book Rating : 288/5 ( reviews)
Book Synopsis Brands and Branding by : Stephen Brown
Download or read book Brands and Branding written by Stephen Brown. This book was released on 2016-08-17. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author : Chambers (Ed.)
Release : 2016-11-22
Genre : Games & Activities
Kind : eBook
Book Rating : 412/5 ( reviews)
Book Synopsis The Chambers Crossword Dictionary, 4th Edition by : Chambers (Ed.)
Download or read book The Chambers Crossword Dictionary, 4th Edition written by Chambers (Ed.). This book was released on 2016-11-22. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling reference for crossword solvers and setters The Chambers Crossword Dictionary is the perfect tool for any crossword solver - and you know it because it is used by the setters themselves! What makes The Chambers Crossword Dictionary different? Comprehensive, reliable and easy-to-use, this major new edition has been thoroughly revised and updated by a team of crossword experts, and is specially tailored to the needs of crossword solvers. With more than 500,000 solutions to cryptic and quick clues, plus explanations of cryptic clue types and the use of anagram and other indicators, and insights into the world of crossword setting and memorable clues, it is truly the ultimate crossword bible. This new edition features: - Over 500,000 solutions for every kind of crossword. - More than 2,500 crossword code words alerting you to cryptic ploys. - Over 19,500 'one-stop' entries, with both synonyms and encyclopaedic material, for extra guidance in finding the right answer. - A wealth of recent synonyms to give you up-to-the-minute answers. - New topic lists to help you solve general-knowledge clues. - Word lists sorted by length and then alphabetically to make finding solutions easy. - Includes words, phrases, abbreviations, symbols, codes and other cryptic 'building blocks'. - Packed with crossword jargon, anagram and other indicators and essential cryptic vocabulary. - Draws on the latest edition of The Chambers Dictionary and the authoritative Chambers reference range. It is packed with expert advice and editorial from: - Derek Arthur (1945-2010), co-editor of The Listener crossword in The Times and of The Chambers Crossword Dictionary, 2nd edition - Ross Beresford, former co-editor of The Listener crossword - Peter Biddlecombe, The Sunday Times crossword editor and The Times Crossword Championship winner (2000, 2007) - Jonathan Crowther, better known to cryptic crossword solvers as Azed, having set crosswords for The Observer for over 40 years - Don Manley, crossword setter for many quality newspapers under various pseudonyms (Duck, Quixote, Bradman, Giovanni) and Church Times crossword editor - Tim Moorey, crossword setter for The Sunday Times and The Times, and crossword editor and setter for The Week and MoneyWeek magazines. He is author of How to Crack Cryptic Crosswords Chambers is one of the world's most respected dictionary and thesaurus publishers.
Author : Douglas Q. Adams
Release : 1999
Genre : Tocharian language
Kind : eBook
Book Rating : 351/5 ( reviews)
Book Synopsis A Dictionary of Tocharian B by : Douglas Q. Adams
Download or read book A Dictionary of Tocharian B written by Douglas Q. Adams. This book was released on 1999. Available in PDF, EPUB and Kindle. Book excerpt:
