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Leveraging Corporate Responsibility

2011-09-15 Business & Economics
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Release : 2011-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 170/5 ( reviews)

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Book Synopsis Leveraging Corporate Responsibility by : C. B. Bhattacharya

Download or read book Leveraging Corporate Responsibility written by C. B. Bhattacharya. This book was released on 2011-09-15. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships.

Leveraging Corporate Responsibility

2011-09-15 Business & Economics
Download Leveraging Corporate Responsibility PDF Online Free

Author :
Release : 2011-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 189/5 ( reviews)

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Book Synopsis Leveraging Corporate Responsibility by : C. B. Bhattacharya

Download or read book Leveraging Corporate Responsibility written by C. B. Bhattacharya. This book was released on 2011-09-15. Available in PDF, EPUB and Kindle. Book excerpt: The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

Small Actions, Big Difference

2019-09-17 Business & Economics
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Release : 2019-09-17
Genre : Business & Economics
Kind : eBook
Book Rating : 262/5 ( reviews)

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Book Synopsis Small Actions, Big Difference by : CB Bhattacharya

Download or read book Small Actions, Big Difference written by CB Bhattacharya. This book was released on 2019-09-17. Available in PDF, EPUB and Kindle. Book excerpt: Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources. So what separates the best from the rest? In one word, the answer is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues: a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits. Based on interviews with 25 global multinational corporations as well as employees, middle managers, and senior leaders across multiple sectors, this is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use. Watch the author talking about the themes in the book at the TedX: https://www.youtube.com/watch?v=7XpmsD2b76U

21st Century Corporate Citizenship

2017-03-27 Business & Economics
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Release : 2017-03-27
Genre : Business & Economics
Kind : eBook
Book Rating : 090/5 ( reviews)

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Book Synopsis 21st Century Corporate Citizenship by : Dave Stangis

Download or read book 21st Century Corporate Citizenship written by Dave Stangis. This book was released on 2017-03-27. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a step-by-step process aimed at helping you create the most successful business possible in the 21st century competitive landscape, empowering corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company’s strategy and who creates value.

Just Good Business

2008-11 Business & Economics
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Release : 2008-11
Genre : Business & Economics
Kind : eBook
Book Rating : 990/5 ( reviews)

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Book Synopsis Just Good Business by : Kellie McElhaney

Download or read book Just Good Business written by Kellie McElhaney. This book was released on 2008-11. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.

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