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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

2015-07-17 Computers
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Release : 2015-07-17
Genre : Computers
Kind : eBook
Book Rating : 152/5 ( reviews)

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Book Synopsis Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by : Rajeev Batra

Download or read book Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge written by Rajeev Batra. This book was released on 2015-07-17. Available in PDF, EPUB and Kindle. Book excerpt: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

Health Communication Message Design

2012 Language Arts & Disciplines
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Release : 2012
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 559/5 ( reviews)

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Book Synopsis Health Communication Message Design by : Hyunyi Cho

Download or read book Health Communication Message Design written by Hyunyi Cho. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: "This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Behavioral Economics and Public Health

2016 Business & Economics
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Release : 2016
Genre : Business & Economics
Kind : eBook
Book Rating : 33X/5 ( reviews)

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Book Synopsis Behavioral Economics and Public Health by : Christina A. Roberto

Download or read book Behavioral Economics and Public Health written by Christina A. Roberto. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

Persuasion and Communication in Sport, Exercise, and Physical Activity

2017-08-09 Sports & Recreation
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Release : 2017-08-09
Genre : Sports & Recreation
Kind : eBook
Book Rating : 758/5 ( reviews)

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Book Synopsis Persuasion and Communication in Sport, Exercise, and Physical Activity by : Ben Jackson

Download or read book Persuasion and Communication in Sport, Exercise, and Physical Activity written by Ben Jackson. This book was released on 2017-08-09. Available in PDF, EPUB and Kindle. Book excerpt: How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communication topics in these settings. It provides a state of the art review of the key developments, challenges, and opportunities within the field. It brings together international experts from the fields of social, health, and sport and exercise psychology, to give theoretical overviews, insights into contemporary research themes and practical implications, as well as agendas for future research. Covering topics such as changing attitudes towards exercise, social influence, persuasive leadership and communicating with people with physical disabilities, this book provides a contemporary approach to persuasion and communication in a sport, exercise and physical activity setting. It is an important text for upper-level undergraduate and postgraduate students, as well as academics in the fields of Sport and Exercise Science, Kinesiology, Health and Physical Activity Promotion, and related areas of Psychology.

Persuasion

2015-02-18 Language Arts & Disciplines
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Release : 2015-02-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 10X/5 ( reviews)

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Book Synopsis Persuasion by : Daniel J. O′Keefe

Download or read book Persuasion written by Daniel J. O′Keefe. This book was released on 2015-02-18. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

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