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Pay-Per-Click Search Engine Marketing

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Release : 2010-07-06
Genre : Computers
Kind : eBook
Book Rating : 210/5 ( reviews)

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Book Synopsis Pay-Per-Click Search Engine Marketing by : David Szetela

Download or read book Pay-Per-Click Search Engine Marketing written by David Szetela. This book was released on 2010-07-06. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Learn the Basics of Pay Per Click Advertising

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Author :
Release : 2014-12-25
Genre : Business & Economics
Kind : eBook
Book Rating : 750/5 ( reviews)

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Book Synopsis Learn the Basics of Pay Per Click Advertising by : Jacob Evans

Download or read book Learn the Basics of Pay Per Click Advertising written by Jacob Evans. This book was released on 2014-12-25. Available in PDF, EPUB and Kindle. Book excerpt: One thing to understand about completely perfect advertising campaign, which of course means that there are always improvements to be made. Moreover, some of the most effective PPC advertising tactics have been discovered almost by accident by marketers who simply tried to dosomething different based on an idea or a notion that they had about some strategy that they thought might just work. In other words, you can learn from other people, but you can also learn about the most effective way of using PPC advertising through your own efforts as well. Read this book and learn that effective ways

Ultimate Guide to Pay-Per-Click Advertising

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Author :
Release : 2014-03-18
Genre : Business & Economics
Kind : eBook
Book Rating : 342/5 ( reviews)

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Book Synopsis Ultimate Guide to Pay-Per-Click Advertising by : Richard Stokes

Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes. This book was released on 2014-03-18. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

A Do-It-Yourself Practical Guide to Help You Win at Pay-Per-Click Marketing

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Release : 2021-01-10
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis A Do-It-Yourself Practical Guide to Help You Win at Pay-Per-Click Marketing by : Sikiru Odetunde

Download or read book A Do-It-Yourself Practical Guide to Help You Win at Pay-Per-Click Marketing written by Sikiru Odetunde. This book was released on 2021-01-10. Available in PDF, EPUB and Kindle. Book excerpt: Before venturing into any business, it is imperative to have a thorough know-how of the said business to minimize the risk of failure and to combat all external elements that may hamper the progress of the venture. Apart from a keen sense of the market's preferences and sharp business acumen it helps to get down to the smallest detail in the planning stages to ensure a breakdown proof enterprise. As it has been deftly pointed out, if you fail to plan you are planning to fail. What you will learn in this book PPC Advertising - Does It Work? - If you're looking to increase your online presence, find new customers, sell more products or simply make your brand known, PPC advertising may be right for you. With careful thought, PPC advertising can be both profitable and beneficial for your online business. How to Find Profitable Keywords for Your Pay per Click Campaign - Pay per click marketing has become a very sophisticated activity. A savvy marketer MUST be aware of the techniques and "tricks" required developing a profitable campaign. Special attention should be paid to keywords research as this is the crucial step to a successful campaign. Pay Per Click Marketing Basics - Pay per click marketing is one of the least expensive methods of advertising currently available. Pay per click marketing was developed as a way for search engines to generate revenue and has taken on a life of its own in recent years. Companies around the world are utilizing the benefits of pay per click marketing as a cost-effective way to advertise their company and services. Not only is this method beneficial for companies looking to spread the word about their company, it also provides millions of internet users a source for extra income. Run a Profitable Google AdWords Pay per Click Campaign - Google has leveraged their market share as the internet's top search engine to deliver their version of the pay per click advertising model dubbed Google Adwords. Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising. How to Turn Pay-Per-Click into Profit-Per-Click - Pay-Per-Click (PPC) advertising is a very powerful avenue for obtaining targeted, high-quality traffic for your website. Not only can you build your customer list and increase your sales, but you can also reach new and international customers who otherwise would not be reached by your traditional advertising Pay per Click Marketing is one of the fastest growing areas of online marketing and it's no wonder why lots of graduates interested in internet marketing are looking to enter the arena. This kind of marketing requires some different skills to most methods, meaning a very specific personality type is needed for this work. This book is devoted to reveal the steps required for selecting your PPC campaign, Get Your Copy Now

Pay Per Click Search Engine Marketing For Dummies

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Author :
Release : 2006-02-06
Genre : Computers
Kind : eBook
Book Rating : 943/5 ( reviews)

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Book Synopsis Pay Per Click Search Engine Marketing For Dummies by : Peter Kent

Download or read book Pay Per Click Search Engine Marketing For Dummies written by Peter Kent. This book was released on 2006-02-06. Available in PDF, EPUB and Kindle. Book excerpt: Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

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