Lean B2B

2022-03-22 Business & Economics

Author : Étienne Garbugli
Release : 2022-03-22
Genre : Business & Economics
Kind : eBook
Book Rating : 006/5 ( reviews)

GET EBOOK

Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli. This book was released on 2022-03-22. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Lean B2B

2014-03-25 Business & Economics

Author : Étienne Garbugli
Release : 2014-03-25
Genre : Business & Economics
Kind : eBook
Book Rating : 601/5 ( reviews)

GET EBOOK

Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli. This book was released on 2014-03-25. Available in PDF, EPUB and Kindle. Book excerpt: « This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs Lean B2B helps entrepreneurs and innovators quickly find traction in the enterprise. Packed with more than 20 case studies and used by thousands around the world, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help entrepreneurs and innovators focus on the right things each step of the way, leaving as little as possible to luck. The book helps: • Assess the market potential of opportunities to find the right opportunity for your team • Find early adopters, quickly establish credibility and convince business stakeholders to work with you • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision • Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation « The book will pay itself off in the first couple of pages! » - Ben Sardella, Co-Founder, Datanyze ⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐ « Treat this book like a map to show you where you are and a compass to show you the direction. I wish I could have read it 2 or 3 years ago. » – Jonathan Gebauer, Founder, exploreB2B « Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies « Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen... literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur « The book I read of which I have learned the most. » - Etienne Thouin, Founder and CTO, SQLNext Software « This book is essential reading for would-be entrepreneurs who face the daunting task of entering B2B markets. » – Paul Gillin, Co-Author, Social Marketing to the Business Customer

Lean B2B

2022-03-22

Author : Étienne Garbugli
Release : 2022-03-22
Genre :
Kind : eBook
Book Rating : 059/5 ( reviews)

GET EBOOK

Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli. This book was released on 2022-03-22. Available in PDF, EPUB and Kindle. Book excerpt: Get from idea to product/market fit in B2B Startups don't have infinite runway. To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere. The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it's just not catered to the enterprise or B2B journey. Founders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways. What startups really need is... A proven playbook Thousands of entrepreneurs and innovators have already used Lean B2B (the first, or this second edition) to quickly get from idea to product/market fit in B2B. Startups like Loopio, Knoetic, Flutura, Cobrainer, and Jupl were able to leverage the methodology to learn, test, validate, and build sustainable businesses. Intrapreneurs, corporate innovators, and innovation consultants in companies like Altran, the Netherlands Aerospace Centre (NLR), and ING leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products. Incubators, accelerators, investors, educators, and government officers have also used the methodology to increase the success rate of the startups (and founders) they work with. Lean B2B has everything you need to get from idea to product/market fit With the book, you'll learn: How to think through different ideas and company structures to set your venture on the right path How to find early adopters, establish your credibility, and convince business stakeholders to work with you How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition How to get initial validation, create a minimum viable product, and iterate product value until you reach product/market fit How to stress-test the progress you're making, keep your sanity, and evaluate alternate paths when things aren't going the way you'd like How to identify and avoid common challenges faced by entrepreneurs, and learn advanced techniques to speed up product/market validation An entirely new & updated version for a new reality Today, there are more companies building B2B products than there has ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier... but also more impatient. The case for the value of new innovations no longer needs to be made. The updates made to Lean B2B reflect the growing importance of differentiation, rapid value delivery, and market positioning. The new edition adds content on: Why companies look for new products, and why they agree to buy from unproven vendors like startups The 4 type of opportunities that can increase the chance of building products that get adopted by companies How to create a very specific wedge, and think about market opportunities The iteration process from initial MVP to delivering a product that exceeds customer expectations (and is at product/market fit) Service/consulting firms transitioning to products, corporate innovation, and much much more

Solving Product

2020-08-12 Business & Economics

Author : Garbugli Etienne (author)
Release : 2020-08-12
Genre : Business & Economics
Kind : eBook
Book Rating : 43X/5 ( reviews)

GET EBOOK

Book Synopsis Solving Product by : Garbugli Etienne (author)

Download or read book Solving Product written by Garbugli Etienne (author). This book was released on 2020-08-12. Available in PDF, EPUB and Kindle. Book excerpt: “Solving Product lays out the territory, helps you see where you are, and gets you back on track when you’re in the ditch.” – Amanda Robinson, Product Manager at Salesfloor - Solving Product isn’t your typical business book. It’s not a book that was written to be read front to back, then simply put away. Solving Product was carefully designed to help product teams and entrepreneurs reveal the gaps in their business models, find new avenues for growth, and systematically overcome their next hurdles by leveraging the greatest resource at their disposal: customers. No matter where you are in the product growth cycle—at the idea stage, at maturity, or somewhere in between—Solving Product will help you: - Gain clarity: Reveal gaps and blindsides, know exactly what challenges you’re facing; - Overcome blockers: Lay out clear action plans to fix the most pressing issues and get your business moving forward, fast; - Ignite growth: Find new approaches to get your product growing. The book contains more than 25 case studies and actionable advice from hundreds of product leaders and customer research experts. Solving Product offers a simple, unique, and wildly powerful business compass. It’s a book you’ll find yourself going back to, time and time again.

Lean UX

2016-09-12 Business & Economics

Author : Jeff Gothelf
Release : 2016-09-12
Genre : Business & Economics
Kind : eBook
Book Rating : 578/5 ( reviews)

GET EBOOK

Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf. This book was released on 2016-09-12. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Popular eBooks

Lean B2B

Lean B2B

Lean B2B

Solving Product

Lean UX

You may also like...