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Law for Advertising, Broadcasting, Journalism, and Public Relations

2013-03-07 Business & Economics
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Release : 2013-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 629/5 ( reviews)

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Book Synopsis Law for Advertising, Broadcasting, Journalism, and Public Relations by : Michael G. Parkinson

Download or read book Law for Advertising, Broadcasting, Journalism, and Public Relations written by Michael G. Parkinson. This book was released on 2013-03-07. Available in PDF, EPUB and Kindle. Book excerpt: This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Advertising and Public Relations Law

2019-06-25 Business & Economics
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Release : 2019-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 725/5 ( reviews)

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Book Synopsis Advertising and Public Relations Law by : Carmen Maye

Download or read book Advertising and Public Relations Law written by Carmen Maye. This book was released on 2019-06-25. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

The Law of Public Communication

2007 Language Arts & Disciplines
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Release : 2007
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Law of Public Communication by : Kent Middleton

Download or read book The Law of Public Communication written by Kent Middleton. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the implications of the law for practitioners, this annually updated book, The Law of Public Communication, examines legal issues affecting journalism, political and commercial speech, and electronic media. The Seventh Edition of this top-selling media law book includes the most current information explaining the law as it applies to the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, and other public communicators. By presenting statutes and cases in a cohesive manner that is understandable even to people studying law for the first time, the authors ensure that the reader will acquire a firm grasp of the legal issues affecting the media.

Public Relations Law

2009-03-04 Business & Economics
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Release : 2009-03-04
Genre : Business & Economics
Kind : eBook
Book Rating : 477/5 ( reviews)

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Book Synopsis Public Relations Law by : L. Marie Parkinson

Download or read book Public Relations Law written by L. Marie Parkinson. This book was released on 2009-03-04. Available in PDF, EPUB and Kindle. Book excerpt: This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.

Mixed Media

2023-06-27 Language Arts & Disciplines
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Release : 2023-06-27
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 054/5 ( reviews)

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Book Synopsis Mixed Media by : Thomas Bivins

Download or read book Mixed Media written by Thomas Bivins. This book was released on 2023-06-27. Available in PDF, EPUB and Kindle. Book excerpt: Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also takes into account today’s rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. Mixed Media is key reading for students of all branches of Media and Communication Ethics. The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

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