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Kellogg on Integrated Marketing

2002-11-12 Business & Economics
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Release : 2002-11-12
Genre : Business & Economics
Kind : eBook
Book Rating : 763/5 ( reviews)

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Book Synopsis Kellogg on Integrated Marketing by : Dawn Iacobucci

Download or read book Kellogg on Integrated Marketing written by Dawn Iacobucci. This book was released on 2002-11-12. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

Kellogg on Integrated Marketing

2003
Download Kellogg on Integrated Marketing PDF Online Free

Author :
Release : 2003
Genre :
Kind : eBook
Book Rating : 770/5 ( reviews)

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Book Synopsis Kellogg on Integrated Marketing by : Dawn Iacobucci

Download or read book Kellogg on Integrated Marketing written by Dawn Iacobucci. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:

Kellogg on Advertising and Media

2012-06-29 Business & Economics
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Release : 2012-06-29
Genre : Business & Economics
Kind : eBook
Book Rating : 117/5 ( reviews)

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Book Synopsis Kellogg on Advertising and Media by : Bobby J. Calder

Download or read book Kellogg on Advertising and Media written by Bobby J. Calder. This book was released on 2012-06-29. Available in PDF, EPUB and Kindle. Book excerpt: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

Kellogg on Marketing

2001-06-18 Business & Economics
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Release : 2001-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 046/5 ( reviews)

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Book Synopsis Kellogg on Marketing by : Dawn Iacobucci

Download or read book Kellogg on Marketing written by Dawn Iacobucci. This book was released on 2001-06-18. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Kellogg on Branding

2011-01-07 Business & Economics
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Release : 2011-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 03X/5 ( reviews)

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Book Synopsis Kellogg on Branding by : Alice M. Tybout

Download or read book Kellogg on Branding written by Alice M. Tybout. This book was released on 2011-01-07. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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