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Judgement the Difference Between Behavioral Economy and Psychological Methods

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Release : 2017-07-31
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Kind : eBook
Book Rating : 727/5 ( reviews)

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Book Synopsis Judgement the Difference Between Behavioral Economy and Psychological Methods by : Johnny Ch LOK

Download or read book Judgement the Difference Between Behavioral Economy and Psychological Methods written by Johnny Ch LOK. This book was released on 2017-07-31. Available in PDF, EPUB and Kindle. Book excerpt: This book concerns how to apply psychological and economic behavioral methods to predict customeremotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior. The first part concerns how to apply psychological method to predict how to manufacture the right food taste to let your consumers to like to eat your food as well as how to produce or design your products to sell to them successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate.The second part concerns how to explain what behavioral economy means and how to apply behavioral economy method to predict consumer behavior. Behavioral economics can provide more realistic psychological foundations. This part is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision. In second part, it shall indicate how the process of behavioral economic field develops, then I shall show what methods are used to measure behavioral economy. Next, I shall indicate what the main two categories of behavioral economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. It aims to show what the weaknesses of the standard economic model are and the behavioral economic model strengths are to predict consumer behavior. I find to use the behavioral economic model to predict consumer behavior is more accurate to compare to use standard economic model.Finally, in part three, I shall explain why to apply either behavioral economy or psychological method to predict as above sample cases which is more suitable to predict consumer behavior. First part concerns how to apply psychological method to predict consumer behavior. The first section, I shall indicate how to use face reading technology predicts consumer emotion to predict how to do the acceptable to produce foods to let them to feel more enjoyable to eat sweet foods or drink softdrinking as well as how to use video camera to investigate to predict customer emotion to find what factors had attracted them to choose to buy the manufacturers' products to use and judge whether how to increase your product more attractive to win your competitors.

Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior

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Release : 2017-09-08
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Book Rating : 089/5 ( reviews)

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Book Synopsis Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior by : Johnny LOK

Download or read book Difference Between Behavioral Economy and Psychological Methods Predict Consumer Behavior written by Johnny LOK. This book was released on 2017-09-08. Available in PDF, EPUB and Kindle. Book excerpt: How to explain consumer behavior? Consumer behavior is said to be an applied discipline as some decisions are significantly affected by their behavior or expected action. The two significantly perspective that are micro and societal perspectives. The micro perspectives involve understanding consumer for the purpose of helping a firm or organization to achieve its objectives. Whereas, the societal or macro perspective applies knowledge of consumers to aggregate-level faced by mass or society as a whole. The behavior of consumer has significant influence on the quality of the standard of living. Consumers can divide either organization buyer or individual buyer. First, organizational buyers are more geographically concentrated than consumer markets, who are fewer in number , but who are bulk buyers compared to individual buyers, whose markets are either vertical or horizontal. ( vertical structures who cater only one or two industries, whereas, in horizontal structure , the buyer base is too broad. Organizational demand is derived from consumer demand. The nature of demand is influential and inelastic. Organizational buying lot of formalities have proposals , quotations, procedures are to be followed unlike consumer buying, e.g. decision process is much complex with high financial risk, technical aspects, multiple influencing factors etc. Also, it requires more extensive negotiation over larger time period than consumer buyer. Second, in psychological view point, individual consumer whose personal and/or product and/or situational factors can influence consumer decision making? self-concept, needs, and values are the three psychological factors that influence individual consumer how who chooses to buy one product or consume one service. For example, the more number of consumers share a certain self image, certain value and needs. They tend to use products and services the reflect whose life style. They get highly involved in purchasing products like designer wear, imported cars, health care products etc. On the product factor aspect, e.g. the consumer involvement grows as the level of perceived risk in the purchase of a product on or service increase. It is likely that consumers will feel more involved in the purchase of their house than in the purchase of tooth paste. It is a much riskier purchase. Beside, product differentiation can also affect consumer have to choose from increases. This may be due to the fact that consumers feel variety which means greater risk. On the situational factor aspect, the product is brought or used can generate emotional involvement. For example, buying a pair of socks for yourself is far less involved than buying a gift for a close friend. Social pressure can significantly increase involvement. One is likely to be more self conscious about the products and brand one looks at when shopping with friends than when shopping alone. So, individual consumer shopping decision will be influenced by whos friends, when whose friends give ideas to influence whose buying choice decision easily.

The Behavioral Economy and Psychological Methods to Predict Consumption

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Release : 2017-07-27
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Kind : eBook
Book Rating : 689/5 ( reviews)

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Book Synopsis The Behavioral Economy and Psychological Methods to Predict Consumption by : Johnny Ch LOK

Download or read book The Behavioral Economy and Psychological Methods to Predict Consumption written by Johnny Ch LOK. This book was released on 2017-07-27. Available in PDF, EPUB and Kindle. Book excerpt: This book concerns how to apply psychological and economic behavioral methods to predict customeremotion. The first part concerns to how to apply psychological method to predict consumer emotion. The second part concerns to explain what behavioral economy means and how to apply behavioral economic method to predict consumer behavior.The first part concerns how to apply psychological method to predict how to manufacture the right food taste to let your consumers to like to eat your food aswell as how to produce or design your products to sell to them successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate.First part concerns how to apply psychological method to predict consumer behavior. The first secton, I shall indiate how to use face reading technology predicts consumer emotion to predict how to do the acceptable ingradients to produce foods to let them to feel more enjoyable to eat sweet foods or drink softdrinking as well as how to use video camera to investigate to predict customer emotion to find what factors had attracted them to choose to buy the manufacturers' products to use and judge whether how to increase your product more attractive to win your competitors.The second section concerns how to find both what the worst attributed factor(s) had influenced the consumers to be caused to decide not to choose to buy your product as well as what the best attributed factor(s) had influenced the consumers to be caused to decide to buy your product in constructive choice process. I shall indicate how manufacturers can analyze to judge whether what the best and worst attributed factor(s) are during every consumer chooses to buy which kind of product or food in constructive choice process. The final third section concerns how to judge whether the online sale channel is more suitable or is not more suitable to compare to the visiting shop sale channel to let the product manufacturers to decide to choose to concentrate on selling their products from either of these two sale channels. Moreover, I shall indicate how to solve their website weaknesses to attract customers like to visit their websites to make final purchase decision more easily. Finally, I hope manufacturers can learn how to predict consumer emotion to decide how to invent your products to sell in the correct attitude to achieve to increase client numbers and you can learn whether you ought to choose to use which method(s) to predict your clients emotion before you invent your products or manufacture which taste foods to sell. The second part concerns how to explain what behavioral economy means and how to apply behavioral economy method to predict consumer behavior. Behavioral economics can provide more realistic psychological foundations. This part is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision.In second part, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision. It aims to show what the weaknesses of the standard economic model are and the behavioral economic model strengths are to predict consumer behavior. I find to use the behavioral economic mod

Neuroeconomics, Judgment, and Decision Making

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Release : 2014-07-11
Genre : Psychology
Kind : eBook
Book Rating : 746/5 ( reviews)

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Book Synopsis Neuroeconomics, Judgment, and Decision Making by : Evan A. Wilhelms

Download or read book Neuroeconomics, Judgment, and Decision Making written by Evan A. Wilhelms. This book was released on 2014-07-11. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and developmental psychology; neuroscience and neurobiology; and economics and business. The book has six areas of focus: historical foundations; cognitive consistency and inconsistency; heuristics and biases; neuroeconomics and neurobiology; developmental and individual differences; and improving decisions. Throughout, the contributors draw out implications from traditional behavioral research as well as evidence from neuroscience. In recent years, neuroscientific methods have matured, beyond being simply correlational and descriptive, into theoretical prediction and explanation, and this has opened up many new areas of discovery about economic behavior that are reviewed in the book. In the final part, there are applications of the research to cognitive development, individual differences, and the improving of decisions. The book takes a broad perspective and is written in an accessible way so as to reach a wide audience of advanced students and researchers interested in behavioral economics and related areas. This includes neuroscientists, neuropsychologists, clinicians, psychologists (developmental, social, and cognitive), economists and other social scientists; legal scholars and criminologists; professionals in public health and medicine; educators; evidence-based practitioners; and policy-makers.

Handbook of Economic Psychology

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Release : 2013-03-09
Genre : Psychology
Kind : eBook
Book Rating : 919/5 ( reviews)

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Book Synopsis Handbook of Economic Psychology by : W.F. Van Raaij

Download or read book Handbook of Economic Psychology written by W.F. Van Raaij. This book was released on 2013-03-09. Available in PDF, EPUB and Kindle. Book excerpt: The idea to publish a Handbook of Economic Psychology came up as a natural consequence of a discussion concerning appropriate reading material for courses in economic psychology. The discussion took place a few years ago in the Department of Economic Psychology at Tilburg University, The Netherlands. It was noted that there was a surprising lack of collections of pertinent readings, to say nothing about the lack of textbooks in the English language. So the present editors, who had been involved in the discussion, decided to start working on a Handbook. The situation has changed quite a lot since then. There are now a number of books, internationally available in the English language, in economic psy chology or behavioral economics. The interest in this field of study is expanding quite impressively. The Journal of Economic Psychology is now (1988) in its ninth volume and many other journals are publishing articles in the field. The application of psychological theories and methods to economic prob lems or the study of economic experiences and behavior is variously referred to as economic psychology or behavioral economics. While in principle we do not want to overdo the differences between the two, we have a feeling that economic psychology has a slightly stronger flavor of psychology than behavioral economics which in its turn seems to be closer to economics. Psychologists tend to feel more at home in economic psychology, while economists seem to favor behavioral economics.

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