Author : Joseph Jaffe
Release : 2008-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 867/5 ( reviews)
Book Synopsis Join the Conversation by : Joseph Jaffe
Download or read book Join the Conversation written by Joseph Jaffe. This book was released on 2008-01-18. Available in PDF, EPUB and Kindle. Book excerpt: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.