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Jab, Jab, Jab, Right Hook

2013-11-26 Business & Economics
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Release : 2013-11-26
Genre : Business & Economics
Kind : eBook
Book Rating : 078/5 ( reviews)

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Book Synopsis Jab, Jab, Jab, Right Hook by : Gary Vaynerchuk

Download or read book Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk. This book was released on 2013-11-26. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

The Art of Profitability

2002-09-26 Business & Economics
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Release : 2002-09-26
Genre : Business & Economics
Kind : eBook
Book Rating : 725/5 ( reviews)

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Book Synopsis The Art of Profitability by : Adrian Slywotzky

Download or read book The Art of Profitability written by Adrian Slywotzky. This book was released on 2002-09-26. Available in PDF, EPUB and Kindle. Book excerpt: An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.

The One Hour Content Plan by Meera Kothand (Summary)

Study Aids
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Release :
Genre : Study Aids
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The One Hour Content Plan by Meera Kothand (Summary) by : QuickRead

Download or read book The One Hour Content Plan by Meera Kothand (Summary) written by QuickRead. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn the Solopreneur’s guide to a year’s worth of blog post ideas in just 60 minutes and learn to create content that sells and hooks. Imagine what it would be like to never run out of blog post ideas. How would your blog and business change? Imagine knowing exactly what to create, when to create it, and what results it would drive. Imagine if your offers became seductive magnets of yes! that readers couldn’t resist. In today’s world, content creation is becoming more important than ever for businesses and bloggers, but what’s the secret to creating content that sells? Throughout The One Hour Content Plan, you’ll learn the following: - Three core ways to instantly generate content ideas with ease. - The 5 types of content that will turn your reader into a buyer. - The fastest way to determine your brand voice so that you create content that fits you. So if you want to learn all this and more, keep reading to learn how you can use the one-hour content plan to help you generate countless ideas. Discover how you can generate a full year’s worth of traffic building and sales-boosting content ideas in just 60 minutes or less.

Youtility

2013-06-27 Business & Economics
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Release : 2013-06-27
Genre : Business & Economics
Kind : eBook
Book Rating : 883/5 ( reviews)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer. This book was released on 2013-06-27. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

#AskGaryVee

2016-03-08 Business & Economics
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Release : 2016-03-08
Genre : Business & Economics
Kind : eBook
Book Rating : 132/5 ( reviews)

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Book Synopsis #AskGaryVee by : Gary Vaynerchuk

Download or read book #AskGaryVee written by Gary Vaynerchuk. This book was released on 2016-03-08. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

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