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Words That Work

2007-01-02 Language Arts & Disciplines
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Release : 2007-01-02
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 745/5 ( reviews)

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Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz. This book was released on 2007-01-02. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

It's Not What You Say, It's How You Say It

2000-10-12 Business & Economics
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Release : 2000-10-12
Genre : Business & Economics
Kind : eBook
Book Rating : 211/5 ( reviews)

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Book Synopsis It's Not What You Say, It's How You Say It by : Joan Detz

Download or read book It's Not What You Say, It's How You Say It written by Joan Detz. This book was released on 2000-10-12. Available in PDF, EPUB and Kindle. Book excerpt: Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 years and has the answers. In this useful and lively book she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels, and more -- every situation that requires something to say. Topics include: organizing your message * finding terrific research * using storytelling techniques * preparing the room * handling technical glitches * working with other speakers * measuring your effectiveness * making the most of your voice * mastering humor * using body language * conquering nervousness * building audience rapport * tapping the power of persuasion. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you're talking to one or one thousand.

It's Not What You Say

2015-12-29 Business & Economics
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Release : 2015-12-29
Genre : Business & Economics
Kind : eBook
Book Rating : 515/5 ( reviews)

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Book Synopsis It's Not What You Say by : Michael Parker

Download or read book It's Not What You Say written by Michael Parker. This book was released on 2015-12-29. Available in PDF, EPUB and Kindle. Book excerpt: No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to: • Use the rule of three to win any audience over • Prepare so you can be yourself – but better • Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.

Your Voice Speaks Volumes

2019 Language Arts & Disciplines
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Release : 2019
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 848/5 ( reviews)

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Book Synopsis Your Voice Speaks Volumes by : Jane Setter

Download or read book Your Voice Speaks Volumes written by Jane Setter. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: Why do we speak the way we do, and what do our voices tell others about us? What is the truth behind the myths that surround how we speak? Jane Setter explores these and other fascinating questions in an accessible and engaging account that will appeal to anyone interested in how we use our voices in daily life.

It’s Not What You Say, It’s The Way You Say It!

2014-12-04 Business & Economics
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Release : 2014-12-04
Genre : Business & Economics
Kind : eBook
Book Rating : 705/5 ( reviews)

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Book Synopsis It’s Not What You Say, It’s The Way You Say It! by : Michael Parker

Download or read book It’s Not What You Say, It’s The Way You Say It! written by Michael Parker. This book was released on 2014-12-04. Available in PDF, EPUB and Kindle. Book excerpt: No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best. Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you’ll discover how to: -Use the rule of three to win any audience over -Prepare so you can be yourself – but better -Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.

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