1# Library to Find Best eBook for Read
Author :
Release : 1992
Genre : Peace
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis IPRA Newsletter by :
Download or read book IPRA Newsletter written by . This book was released on 1992. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Release : 1999-03
Genre : Peace
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis International Peace Research Newsletter by :
Download or read book International Peace Research Newsletter written by . This book was released on 1999-03. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Release : 1990
Genre : Pragmatics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis IPRA Bulletin by :
Download or read book IPRA Bulletin written by . This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank Jefkins
Release : 2016-06-03
Genre : Social Science
Kind : eBook
Book Rating : 173/5 ( reviews)
Book Synopsis Public Relations by : Frank Jefkins
Download or read book Public Relations written by Frank Jefkins. This book was released on 2016-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Author : Frank Jefkins
Release : 2016-06-03
Genre : Social Science
Kind : eBook
Book Rating : 181/5 ( reviews)
Book Synopsis Advertising by : Frank Jefkins
Download or read book Advertising written by Frank Jefkins. This book was released on 2016-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
