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Introducing Business English

2015-09-16 Language Arts & Disciplines
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Release : 2015-09-16
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 260/5 ( reviews)

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Book Synopsis Introducing Business English by : Catherine Nickerson

Download or read book Introducing Business English written by Catherine Nickerson. This book was released on 2015-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

Teaching Business English

1994-05-19 Business & Economics
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Release : 1994-05-19
Genre : Business & Economics
Kind : eBook
Book Rating : 674/5 ( reviews)

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Book Synopsis Teaching Business English by : Mark Ellis

Download or read book Teaching Business English written by Mark Ellis. This book was released on 1994-05-19. Available in PDF, EPUB and Kindle. Book excerpt: Gives background to the business learner's world and strategies for approaching the training task, focusing on the learner's professional knowledge and experience. This book is suitable for teachers, trainers, and course organizers in the field of Business English or considering a move into it.

Introduction to Business

2018 Business
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Release : 2018
Genre : Business
Kind : eBook
Book Rating : 555/5 ( reviews)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman. This book was released on 2018. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

English for Business Communication

2020-01-06 Education
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Release : 2020-01-06
Genre : Education
Kind : eBook
Book Rating : 015/5 ( reviews)

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Book Synopsis English for Business Communication by : Mable Chan

Download or read book English for Business Communication written by Mable Chan. This book was released on 2020-01-06. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.

Introducing Business English

2015-09-16 Language Arts & Disciplines
Download Introducing Business English PDF Online Free

Author :
Release : 2015-09-16
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 279/5 ( reviews)

GET EBOOK


Book Synopsis Introducing Business English by : Catherine Nickerson

Download or read book Introducing Business English written by Catherine Nickerson. This book was released on 2015-09-16. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

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