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Interpretation in Social Life, Social Science, and Marketing

2009-05-07 Business & Economics
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Release : 2009-05-07
Genre : Business & Economics
Kind : eBook
Book Rating : 249/5 ( reviews)

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Book Synopsis Interpretation in Social Life, Social Science, and Marketing by : John O'Shaughnessy

Download or read book Interpretation in Social Life, Social Science, and Marketing written by John O'Shaughnessy. This book was released on 2009-05-07. Available in PDF, EPUB and Kindle. Book excerpt: 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty. Thus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, O’Shaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, in the use of statistics, in causal analysis, in consumer evaluations of products and artifacts and in interpreting problematic situations together with the corresponding biases arising from emotional happiness and the concepts employed.

Interpreting Consumer Choice

2009-09-10 Business & Economics
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Release : 2009-09-10
Genre : Business & Economics
Kind : eBook
Book Rating : 09X/5 ( reviews)

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Book Synopsis Interpreting Consumer Choice by : Gordon Foxall

Download or read book Interpreting Consumer Choice written by Gordon Foxall. This book was released on 2009-09-10. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a structured approach to consumer research , showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

Qualitative Research in Marketing and Management

2019-12-09 Business & Economics
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Release : 2019-12-09
Genre : Business & Economics
Kind : eBook
Book Rating : 790/5 ( reviews)

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Book Synopsis Qualitative Research in Marketing and Management by : Chris Hackley

Download or read book Qualitative Research in Marketing and Management written by Chris Hackley. This book was released on 2019-12-09. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

Consumption and Spirituality

2013 Business & Economics
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Release : 2013
Genre : Business & Economics
Kind : eBook
Book Rating : 111/5 ( reviews)

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Book Synopsis Consumption and Spirituality by : Diego Rinallo

Download or read book Consumption and Spirituality written by Diego Rinallo. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane. The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

Interpretation and Social Knowledge

2011-08-15 Philosophy
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Release : 2011-08-15
Genre : Philosophy
Kind : eBook
Book Rating : 729/5 ( reviews)

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Book Synopsis Interpretation and Social Knowledge by : Isaac Ariail Reed

Download or read book Interpretation and Social Knowledge written by Isaac Ariail Reed. This book was released on 2011-08-15. Available in PDF, EPUB and Kindle. Book excerpt: For the past fifty years anxiety over naturalism has driven debates in social theory. One side sees social science as another kind of natural science, while the other rejects the possibility of objective and explanatory knowledge. Interpretation and Social Knowledge suggests a different route, offering a way forward for an antinaturalist sociology that overcomes the opposition between interpretation and explanation and uses theory to build concrete, historically specific causal explanations of social phenomena.

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