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Internationalising a National Image

2002-08-02 Business & Economics
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Release : 2002-08-02
Genre : Business & Economics
Kind : eBook
Book Rating : 961/5 ( reviews)

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Book Synopsis Internationalising a National Image by : Peter Schulz

Download or read book Internationalising a National Image written by Peter Schulz. This book was released on 2002-08-02. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: "Made in Germany" is often regarded to be a guarantor for quality and reliability and German companies have a global reputation for manufacturing products that are superior to products of companies with a non-German identity. This thesis analyses the internationalisation process of the national image of "Made in Germany" with particular regard to Western Australia. The thesis starts with an assessment of recent developments in the global business environment before going on to highlight internationalisation strategies in general and the specific impact of culture on internationalisation. Subsequently, the paper focuses on the German context by presenting issues associated with the identity commonly attributed to Germans, including national identity, German culture, and German management styles and principles. An evaluation of the "country-of-origin" phenomenon, with a specific look at the case of "Made in Germany", and an assessment of German companies in the international arena conclude the section on the German context. A further focus of the thesis is the connection between Germany and Australia, specifically the attractiveness of the Western Australian market and German business presence in Australia. The method of research consists of two major parts: a theoretical framework and a empirical analysis. The theoretical framework is based on a study of literature and provides the foundation necessary for the empirical analysis. The empirical analysis consists of the collection of primary data by means of a questionnaire and the statistical interpretation thereof. The questionnaire was specifically compiled for this thesis. Findings of the paper include that "Made in Germany" is generally considered to be a competitive advantage over companies with a non-German national identity. Both the theoretical framework and the empirical analysis indicate that the national image of Germany and its accompanying positive reputation has been introduced successfully to Western Australia, although German companies operating within Australia seem to adopt a "Be German, Act Australian" approach. A German dominance prevails in the ownership of the organisation while nationality of staff, in-house business culture and management styles and principles are predominantly non-German/Australian. Respondents thus act and are global and local at the same time. Inhaltsverzeichnis:Table of Contents: List of Tables and Figuresiii Executive [...]

Product-Country Images

2014-05-01 Business & Economics
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Release : 2014-05-01
Genre : Business & Economics
Kind : eBook
Book Rating : 185/5 ( reviews)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos. This book was released on 2014-05-01. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

National Image and Competitive Advantage

2001 Brand choice
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Release : 2001
Genre : Brand choice
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis National Image and Competitive Advantage by : Eugene D. Jaffe

Download or read book National Image and Competitive Advantage written by Eugene D. Jaffe. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.

Communicating National Image through Development and Diplomacy

2018-05-07 Social Science
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Release : 2018-05-07
Genre : Social Science
Kind : eBook
Book Rating : 593/5 ( reviews)

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Book Synopsis Communicating National Image through Development and Diplomacy by : James Pamment

Download or read book Communicating National Image through Development and Diplomacy written by James Pamment. This book was released on 2018-05-07. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated–or at the very least should be–at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices.

International Marketing and the Country of Origin Effect

2013-01-01 Business & Economics
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Release : 2013-01-01
Genre : Business & Economics
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Book Rating : 611/5 ( reviews)

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Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli

Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli. This book was released on 2013-01-01. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

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