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International Marketing Plan for Volkswagen

2010-12-11 Business & Economics
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Release : 2010-12-11
Genre : Business & Economics
Kind : eBook
Book Rating : 058/5 ( reviews)

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Book Synopsis International Marketing Plan for Volkswagen by : Christian Baumann

Download or read book International Marketing Plan for Volkswagen written by Christian Baumann. This book was released on 2010-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. ...]

Market entry strategy for the Chinese market on the example of Volkswagen

2012-11-14 Business & Economics
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Release : 2012-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 025/5 ( reviews)

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Book Synopsis Market entry strategy for the Chinese market on the example of Volkswagen by : Laura Parlabene

Download or read book Market entry strategy for the Chinese market on the example of Volkswagen written by Laura Parlabene. This book was released on 2012-11-14. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Zhejiang University Of Science and Technology, language: English, abstract: During the last years the globalisation has increased the competition amongst the companies and made them more willing to enter foreign markets. Developing a market entry strategy is very complex and has long-term consequences for a company. Thus, choosing an adequate market entry strategy has an enormous importance. The present term paper is concerned with international market entry strategies especially for the Chinese market on the example of Volkswagen. In chapter two some theoretical basics of international market entry strategies are provided. In this sense, the term of international market entry strategy is defined and the motives for companies to enter foreign markets are analyzed. In chapter three the development of a market entry strategy for the Chinese market is examined. Therefore, the significance of the Chinese market will be shown at the beginning. Afterwards, the timing and the location of market entry will be explained. Finally, three forms of market entry will be presented. The fourth chapter creates a practical connection of the topic by explaining the market entry strategy of Volkswagen.

Volkswagen - production strategies for the US market

2011-07-12 Business & Economics
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Release : 2011-07-12
Genre : Business & Economics
Kind : eBook
Book Rating : 862/5 ( reviews)

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Book Synopsis Volkswagen - production strategies for the US market by : Oliver Gätgens

Download or read book Volkswagen - production strategies for the US market written by Oliver Gätgens. This book was released on 2011-07-12. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Vaasa, language: English, abstract: Discussing the abillities of VW to be sucessfull in the US by either producing their or importing from other subsidies.

Global Marketing Strategy

2022-02-16 Business & Economics
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Release : 2022-02-16
Genre : Business & Economics
Kind : eBook
Book Rating : 655/5 ( reviews)

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Book Synopsis Global Marketing Strategy by : Bodo B. Schlegelmilch

Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch. This book was released on 2022-02-16. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions

Strategic Marketing Plan for McCarthy Volkswagen New Vehicle Department

2001 Business planning
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Release : 2001
Genre : Business planning
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategic Marketing Plan for McCarthy Volkswagen New Vehicle Department by : C. R. Du Toit

Download or read book Strategic Marketing Plan for McCarthy Volkswagen New Vehicle Department written by C. R. Du Toit. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt:

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