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International Case Studies in Innovation and Entrepreneurship in Tourism

2024-04-15 Business & Economics
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Release : 2024-04-15
Genre : Business & Economics
Kind : eBook
Book Rating : 115/5 ( reviews)

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Book Synopsis International Case Studies in Innovation and Entrepreneurship in Tourism by : Antónia Correia

Download or read book International Case Studies in Innovation and Entrepreneurship in Tourism written by Antónia Correia. This book was released on 2024-04-15. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Entrepreneurial Innovation in the International Business of Tourism

2024-05-29 Business & Economics
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Release : 2024-05-29
Genre : Business & Economics
Kind : eBook
Book Rating : 164/5 ( reviews)

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Book Synopsis Entrepreneurial Innovation in the International Business of Tourism by : María Jesús Jerez-Jerez

Download or read book Entrepreneurial Innovation in the International Business of Tourism written by María Jesús Jerez-Jerez. This book was released on 2024-05-29. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

International Case Studies in Tourism Marketing

2022-06-09 Business & Economics
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Release : 2022-06-09
Genre : Business & Economics
Kind : eBook
Book Rating : 319/5 ( reviews)

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Book Synopsis International Case Studies in Tourism Marketing by : Gürhan Aktaş

Download or read book International Case Studies in Tourism Marketing written by Gürhan Aktaş. This book was released on 2022-06-09. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Tourism and Entrepreneurship

2017-12-04 Business & Economics
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Release : 2017-12-04
Genre : Business & Economics
Kind : eBook
Book Rating : 054/5 ( reviews)

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Book Synopsis Tourism and Entrepreneurship by : Jovo Ateljevic

Download or read book Tourism and Entrepreneurship written by Jovo Ateljevic. This book was released on 2017-12-04. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Entrepreneurship: International Perspectives provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and finally, issues associated with tourism strategies and policies. Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship: * Understanding the conceptual basis of tourism entrepreneurship * Creative use of entrepreneurship and processes of social innovation * Tourism entrepreneurship mediating the global–local divide * Sectoral strategies and policy issues of tourism entrepreneurship Tourism and Entrepreneurship: International Perspective: * Explains the impact of tourism entrepreneurship on places and overall regional and destination development * Examines the role of the public sector in facilitating the need for sustainable tourism development * Examines the effects and implications of funding schemes and support programmes * Takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues * Allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies * Contributed to by an international team of leading scholars in tourism and entrepreneurship This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship.

Corporate Entrepreneurship and Innovation in Tourism and Hospitality

2024-05-13 Business & Economics
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Release : 2024-05-13
Genre : Business & Economics
Kind : eBook
Book Rating : 990/5 ( reviews)

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Book Synopsis Corporate Entrepreneurship and Innovation in Tourism and Hospitality by : Teresa Aguiar-Quintana

Download or read book Corporate Entrepreneurship and Innovation in Tourism and Hospitality written by Teresa Aguiar-Quintana. This book was released on 2024-05-13. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

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