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International Marketing (RLE International Business)

2013-01-04 Business & Economics
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Release : 2013-01-04
Genre : Business & Economics
Kind : eBook
Book Rating : 867/5 ( reviews)

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Book Synopsis International Marketing (RLE International Business) by : Colin Gilligan

Download or read book International Marketing (RLE International Business) written by Colin Gilligan. This book was released on 2013-01-04. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

International Business Handbook (RLE International Business)

2013-02-15 Business & Economics
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Release : 2013-02-15
Genre : Business & Economics
Kind : eBook
Book Rating : 220/5 ( reviews)

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Book Synopsis International Business Handbook (RLE International Business) by : V.H. Kirpalani

Download or read book International Business Handbook (RLE International Business) written by V.H. Kirpalani. This book was released on 2013-02-15. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

The Growth of International Business (RLE International Business)

2013-01-17 Business & Economics
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Release : 2013-01-17
Genre : Business & Economics
Kind : eBook
Book Rating : 286/5 ( reviews)

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Book Synopsis The Growth of International Business (RLE International Business) by : MARK CASSON

Download or read book The Growth of International Business (RLE International Business) written by MARK CASSON. This book was released on 2013-01-17. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.

The Large International Firm (RLE International Business)

2013-05-20 Business & Economics
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Release : 2013-05-20
Genre : Business & Economics
Kind : eBook
Book Rating : 314/5 ( reviews)

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Book Synopsis The Large International Firm (RLE International Business) by : Edith Penrose

Download or read book The Large International Firm (RLE International Business) written by Edith Penrose. This book was released on 2013-05-20. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.

Japanese Multinationals

1994-01-01 Business & Economics
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Release : 1994-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 072/5 ( reviews)

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Book Synopsis Japanese Multinationals by : Nigel Campbell

Download or read book Japanese Multinationals written by Nigel Campbell. This book was released on 1994-01-01. Available in PDF, EPUB and Kindle. Book excerpt:

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