Author : Jürgen Rothlauf
Release : 2014-12-11
Genre : Business & Economics
Kind : eBook
Book Rating : 900/5 ( reviews)
Book Synopsis A Global View on Intercultural Management by : Jürgen Rothlauf
Download or read book A Global View on Intercultural Management written by Jürgen Rothlauf. This book was released on 2014-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.