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Inside the Indian Business Mind

2010-09-16 Business & Economics
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Release : 2010-09-16
Genre : Business & Economics
Kind : eBook
Book Rating : 304/5 ( reviews)

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Book Synopsis Inside the Indian Business Mind by : Katherine C. Zubko Ph.D.

Download or read book Inside the Indian Business Mind written by Katherine C. Zubko Ph.D.. This book was released on 2010-09-16. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiatives succeed. There is enormous opportunity for companies that want to sell to India's one billion consumers or partner with Indian companies, but doing so isn't always easy. Inside the Indian Business Mind: A Tactical Guide for Managers offers a primer on the culture and its opportunities. This unique guide will help Western business people enter the Indian market, make the best use of Indian manufacturing facilities, and create and develop successful, long-term business relationships with Indian business partners and teams. The book is not a list of dos and don'ts. Rather, it approaches doing business in India from the perspective of in-depth cultural models, translating cultural knowledge into practical working strategies. The authors, an Indian who has worked in the United States and an American who has worked in India, arm readers with an understanding of 11 primary cultural ingredients that come into play in business relationships with South Asians—ingredients that can be mastered and adapted across many contexts to forge lucrative partnerships.

Consumer India

2011-02-14 Business & Economics
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Release : 2011-02-14
Genre : Business & Economics
Kind : eBook
Book Rating : 320/5 ( reviews)

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Book Synopsis Consumer India by : Dheeraj Sinha

Download or read book Consumer India written by Dheeraj Sinha. This book was released on 2011-02-14. Available in PDF, EPUB and Kindle. Book excerpt: A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner. Ranjan Kapur Country Manager – India WPP India in many ways is a "Nation of Nations." So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. Consumer India is a must-read for those who want to understand the cultural evolution of India with its nuances. Rajesh Jejurikar Chief Executive - Automotive Division Mahindra & Mahindra Ltd. A labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a "sutradaar" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the "computerji" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where "and" trumps "or." Against the cliché "change is the only constant," he underlines that in India, change works with the constant. Enjoy the ride on Dheeraj's time machine! Prasad Narasimhan Managing Partner, Asia Brandgym

The American Indian Mind in a Linear World

2013-07-04 History
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Release : 2013-07-04
Genre : History
Kind : eBook
Book Rating : 608/5 ( reviews)

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Book Synopsis The American Indian Mind in a Linear World by : Donald L. Fixico

Download or read book The American Indian Mind in a Linear World written by Donald L. Fixico. This book was released on 2013-07-04. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

New Business in India

2008 Business & Economics
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Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 446/5 ( reviews)

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Book Synopsis New Business in India by : Paul J. Davies

Download or read book New Business in India written by Paul J. Davies. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.

The Business Legends of India

2024-05-15 Biography & Autobiography
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Release : 2024-05-15
Genre : Biography & Autobiography
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Business Legends of India by : Arjun Sampat

Download or read book The Business Legends of India written by Arjun Sampat. This book was released on 2024-05-15. Available in PDF, EPUB and Kindle. Book excerpt: The Indian economy and business landscape have undergone a sea change since Independence in 1947, with the country’s socialist policies and the License Raj giving way to economic liberalization. The IT and ITeS revolution made India the back office of the world. The rapid spread of the Internet and the world’s lowest data costs have made India a hub for fintech innovation. The development of the Unified Payment Interface (UPI) has resulted in the explosion of e-commerce. As we celebrate the growth of entrepreneurship and the start-up culture in India, some questions come to mind: • Who were the trailblazing Indian entrepreneurs who made India’s growth story possible? What were their characteristics? • What were the strategies they used to succeed? • Who are today’s business leaders and how are they driving growth in today’s volatile world? This book seeks to answer these questions. “An inspiring summary of the lives of some of India’s business stalwarts and new-age entrepreneurs by a young and curious mind. Arjun Sampat lucidly captures the key strategies and success factors of these entrepreneurs. I’m sure this book will further encourage the spirit of entrepreneurship amongst young Indians.” -Sonal Agrawal, Global Chair, AltoPartners and Managing Partner - India, Accord Group “India’s entrepreneurs are world-class global traders – interacting with them is the main reason I love my job as an investor!! For a young man like Arjun Sampat to author such a terrific, detailed book, at such a young age, is a testament to the impression these leaders have made in the minds of our youth. I am sure this will catalyse and inspire many young Indians to undertake their own entrepreneurial journeys.” -Manish Kejriwal, Founder & Managing Partner, Kedaara Capital

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