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Innovation and Marketing in the Pharmaceutical Industry

2013-10-31 Medical
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Release : 2013-10-31
Genre : Medical
Kind : eBook
Book Rating : 014/5 ( reviews)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding. This book was released on 2013-10-31. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Leading Pharmaceutical Innovation

2013-06-05 Business & Economics
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Release : 2013-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : 815/5 ( reviews)

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Book Synopsis Leading Pharmaceutical Innovation by : Oliver Gassmann

Download or read book Leading Pharmaceutical Innovation written by Oliver Gassmann. This book was released on 2013-06-05. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

Science and Innovation

1995-03-09 Business & Economics
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Release : 1995-03-09
Genre : Business & Economics
Kind : eBook
Book Rating : 183/5 ( reviews)

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Book Synopsis Science and Innovation by : Alfonso Gambardella

Download or read book Science and Innovation written by Alfonso Gambardella. This book was released on 1995-03-09. Available in PDF, EPUB and Kindle. Book excerpt: This book examines an increasingly important phenomenon for competitiveness and innovation in industry: namely, the growing use of scientific principles in industrial research. Industrial innovation still arises from systematic trial-and-error experiments with many designs and objects, but these experiments are now being guided by a more rational understanding of phenomena. This has important implications for market structure, firm strategies, and competition. Science and innovation focuses on the pharmaceutical industry. It discusses the changes that the notable advances in the life sciences in the 1980s have brought to the strategies of drug companies, the organization of their internal research, their relationships with scientific institutions, the division of labor between large pharmaceutical firms and small research-intensive suppliers, the productivity of drug discovery, and the productivity of R&D.

Marketing Communications in the Pharmaceutical Industry

2018-04-19 Medical
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Release : 2018-04-19
Genre : Medical
Kind : eBook
Book Rating : 975/5 ( reviews)

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Book Synopsis Marketing Communications in the Pharmaceutical Industry by : Peter Holden

Download or read book Marketing Communications in the Pharmaceutical Industry written by Peter Holden. This book was released on 2018-04-19. Available in PDF, EPUB and Kindle. Book excerpt: Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment. The pharmaceutical industry is often used as the model to illustrate proven techniques and creative innovation in marketing; although primarily intended for all those involved in the pharmaceutical, healthcare and allied industries, the book should be of interest to a much wider readership.

The Changing Economics of Medical Technology

1991-02-01 Medical
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Release : 1991-02-01
Genre : Medical
Kind : eBook
Book Rating : 91X/5 ( reviews)

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Book Synopsis The Changing Economics of Medical Technology by : Institute of Medicine

Download or read book The Changing Economics of Medical Technology written by Institute of Medicine. This book was released on 1991-02-01. Available in PDF, EPUB and Kindle. Book excerpt: Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. This volume, second in the Medical Innovation at the Crossroads series, examines how economic incentives for innovation are changing and what that means for the future of health care. Up-to-date with a wide variety of examples and case studies, this book explores how payment, patent, and regulatory policiesâ€"as well as the involvement of numerous government agenciesâ€"affect the introduction and use of new pharmaceuticals, medical devices, and surgical procedures. The volume also includes detailed comparisons of policies and patterns of technological innovation in Western Europe and Japan. This fact-filled and practical book will be of interest to economists, policymakers, health administrators, health care practitioners, and the concerned public.

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