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Innovation and Growth with Rich and Poor Consumers

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Release : 1998
Genre : Economic development
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Book Synopsis Innovation and Growth with Rich and Poor Consumers by : Josef Zweimüller

Download or read book Innovation and Growth with Rich and Poor Consumers written by Josef Zweimüller. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation and Growth with Rich and Poor Customers

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Author :
Release : 1998
Genre : Product management
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Innovation and Growth with Rich and Poor Customers by : Josef Zweimüller

Download or read book Innovation and Growth with Rich and Poor Customers written by Josef Zweimüller. This book was released on 1998. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Innovation in the Poor Versus Rich World - Some Differences and Similarities

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Author :
Release : 2013
Genre :
Kind : eBook
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Book Synopsis Consumer Innovation in the Poor Versus Rich World - Some Differences and Similarities by : Sarah Praceus

Download or read book Consumer Innovation in the Poor Versus Rich World - Some Differences and Similarities written by Sarah Praceus. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Innovative, distinct products and no “cheaper” copies of the “rich” world are essential in order to succeed at the “Base of the Pyramid” (BoP). However, this type of innovation requires more, in-depth information on the BoP and solution spaces, which are both difficult to access. Literature proposes to generate innovations bottom up through user involvement but remains silent on how to identify and integrate BoP consumers into the innovation process. One obvious solution is to connect up with and cooperate with innovating consumers of the BoP. However, this raises the questions whether 1) user innovation exists at the BoP at what levels of quality and 2) how firms can support the innovators to implement them into real world solutions. In this paper we specifically address the first question and analyze patterns and characteristics of a large sample of innovations developed by people living at the Indian BoP collected by the Indian National Innovation Foundation (NIF). We compare these innovations to consumer innovations in the developed world and examine effects of demographic, knowledge and context factors on innovation activity and the outcome. We find similarities with consumer innovation in the developed world and at the same time adaptations to the BoP context, e.g. fulfillment of rather basic necessities than hobby-related needs. Innovation quality is mostly driven by the innovator's knowledge and market recognition is highest for creative innovations developed for others. The paper further shows that consumer innovations are a good starting point for firms seeking solutions for BoP markets. Product needs can be systematically deducted and provide insights on how to identify promising consumer innovators at the BoP. Finally, this research contributes to better understand user innovation behavior in a specific context and by that enriches innovation research.

Making Poor Nations Rich

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Author :
Release : 2008
Genre : Business & Economics
Kind : eBook
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Book Synopsis Making Poor Nations Rich by : Benjamin Powell

Download or read book Making Poor Nations Rich written by Benjamin Powell. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Making Poor Nations Rich illustrates the importance of institutions that support economic freedom and private property rights for promoting the form of productive entrepreneurship that leads to sustained increases in countries' standard of living.

The Prosperity Paradox

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Release : 2019-01-15
Genre : Business & Economics
Kind : eBook
Book Rating : 837/5 ( reviews)

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Book Synopsis The Prosperity Paradox by : Clayton M. Christensen

Download or read book The Prosperity Paradox written by Clayton M. Christensen. This book was released on 2019-01-15. Available in PDF, EPUB and Kindle. Book excerpt: Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offers a groundbreaking solution for true and lasting change. Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time. But hope is not an effective strategy. Clayton M. Christensen and his co-authors reveal a paradox at the heart of our approach to solving poverty. While noble, our current solutions are not producing consistent results, and in some cases, have exacerbated the problem. At least twenty countries that have received billions of dollars’ worth of aid are poorer now. Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico. The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book; it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.

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